Does it ever seem like, despite your ardent marketing efforts, you just aren’t reaching your business goals? If you are using traditional marketing methods, it’s time for an update! With the fast digital world having a huge impact on our target markets, it is essential to move with the times into new proven strategies.
So in this article, we will present to you 10 digital marketing strategies you can incorporate into your marketing plan.
Up Your Game With These 10 Digital Marketing Strategies
1 – Create a challenge, giveaway, or contest
To build brand awareness on social media platforms, invent a challenge, giveaway, or contest. This form of social media marketing is an excellent way to go viral, causing a lot of attention brought to your product/service and brand. Share the challenge on various digital channels, such as TikTok, Instagram, and Facebook. You may also refer to The Ultimate Guide to Instagram Marketing for Businesses.
Challenges involve an activity or an action you call users to perform in front of a camera. It can be anything from a funny dance to using your product in a silly way. Make sure to include a catchy hashtag for participants to use.
Giveaways and contests are other fun ways to get your audience involved. After all, who doesn’t like winning free stuff? Just make sure that the prize is appealing enough to make people want to participate or else you will get low engagement.
Also, try to pick a prize that is connected to your brand. Consider prizes like loyalty points, membership plans, or one of your products/services. Whatever you choose, make sure it is proportional to the effort the participants will put into the challenge.
2- Offer a webinar
Incorporate Zoom into your media channels by hosting a webinar. A webinar is an online seminar where you can present information about your brand and its offering, as well as interact with participants by answering questions and getting feedback.
Webinars provide value to your customers, as well as easily increase your return on investment (ROI). You can engage an audience who is already interested in you without spending any money!
In your webinar, you can present your product and service in an educational or fun way. The interested leads are then able to ask any questions they might have. When they get their questions answered in real time, this drastically speeds up the time the lead spends in the sales funnel. They are much more likely to make the purchase sooner rather than later.
After the webinar, you can integrate the participants into your leads and nurture the relationship with the hopes of converting them in the future.
This strategy is especially good for products or services that are complicated for most people to understand.
3- Write a blog
One of the main strategies of content marketing is creating a blog for your website. Blogging allows you to use content to give your brand a voice. Not only does it educate potential customers on your product or service, but it also helps solve any pain points of the customers.
For instance, if you are a personal trainer, you may want to start a blog about different exercises that are great for targeting the biceps. Or you could write a piece of content about the best vegetables to eat for losing weight.
Blogging provides a lot of value to those wanting to solve those problems. It helps you build authority in your area of expertise, and it can also help you rank higher on search engine results pages (SERPs).
To get started, learn more about your target market. Use metrics on Google Analytics and other analytics tools to get a scope on your followers. What are their demographics? What problems might they need solving? If you aren’t sure, ask them what they want to know more about.
Use segmentation to break up your audience into groups and find the things they have in common. Narrowing down who your audience is will help focus your blog into the niche topics you can cover.
4- Perform keyword research
One way to narrow down topics for your blog is to perform keyword research. What exactly is your target audience searching for? Knowing what keywords they use about your product/service will help you curate the optimal content. You can strategically place these keywords throughout your content, which signals to search engines that you’ve got the goods.
Keyword research is essential for SEO strategy. Search engine optimization (SEO) is the process of making your website more visible to search engines like Google, Bing, and Yahoo. It will help you gain a wider reach to possible and existing customers.
So how exactly do you perform keyword research? First, you will want to think of the most important topics that encompass your brand. Come up with 5-10 of these. If you have trouble thinking of these topics; think from the perspective of your buyer personas. What would your target audience be searching for to get to you?
After you’ve gotten your 5-10 general topics, brainstorm some keyword phrases that are related to each topic. If you’re stuck, look at the “Related Searches” section of your Google search and this will give you some ideas.
5- Start a podcast
Podcasts are one of the fastest-growing marketing techniques out there. These curated audio files are created in a radio-style for people to listen to on their computers, tablet, or the Internet.
If your podcast is creative, entertaining, educational, and engaging, you will be sure to find a dedicated audience. People are drawn to podcasts because they are unscripted and authentic, which develops a form of trust between the podcaster and the audience.
Use your podcast to discuss your industry, products/services, or anything related to them. Not only are you educating your target audience on these topics, but you are also moving them down the sales funnel to your offerings.
You can also monetize your podcast through affiliate marketing. As an affiliate, you would earn a commission for every converted customer who ended up using a unique affiliate code mentioned on your podcast. Be sure to pick up affiliate programs that are related to your topic or niche.
6- Start an email marketing campaign
It is much easier to keep up with leads and past customers than to work to drum up new ones. That is why regularly keeping up with your email list can have one of the highest ROI. These email subscribers have already shown interest in your brand, which is half the battle. Take it a step further with a regular email marketing campaign.
Use the opportunity to update your email subscribers about promotions, new upcoming products/services, or a general newsletter about your company.
You may be wondering how often you’ll have to craft these emails. However, the answer is not so cut and dry. How often your subscribers should get an email from you depends on your objective, your offering, or what your business need is. That being said, most small businesses send their emails out once a month.
Make sure you drive your audience to sign up for your email list. Encourage it on your blog, homepage, social profiles, and anywhere else it is appropriate to include a call to action (CTA). With regular, well-crafted emails, you’ll be sure to see your conversion rate go up. To know more on this please read our article on Why is Email Marketing still relevant in 2022?
7- Advertise to get more traffic
Ads can be a necessary part of your digital marketing campaign. Paid advertising can drive brand awareness and further your reach to wider audiences. If you aren’t getting enough organic traffic, paid ads is a surefire way to drive more website traffic.
There are many different ways you can advertise online. Here are some of the most effective ways:
- Banner ads: Also known as web banners, banner ads are either static or animated ads that are displayed on a web page. It will either be an image (.jpg, .png, .gif) or a multimedia object.
- Social media ads: These ads appear on networks like Facebook, Twitter, or Instagram and are delivered to your target audience. This is a quick, effective way to connect with potential customers.
- Pay-per-click (PPC) ads: PPC ads are when the advertiser pays the publisher when the ad is clicked. This is very common on first-tier search engines. Google Ads is one of the best ways to benefit from PPC ads.
- Ad retargeting: These paid ads work by using the “cookies” or users who’ve visited your ad, webpage, social media profiles, or other marketing channels before.
- Influencer marketing: One effective way to advertise your brand is to create brand partnerships with influencers. Sponsor content created by the influencer to get your brand name out there to your target audience.
8- Optimize for mobile
With the widespread use of smartphones across the world, mobile marketing should be a priority. A recent statistic stated that a whopping 58.99% of users online are on a mobile device.
So if your website, marketing content, and ads aren’t mobile friendly, you may be paying the price with high bounce rates. But not only do you want to be mobile friendly, you also want to have a highly responsive website to keep users on the page.
To optimize for mobile, first you will need to test your site with Google’s mobile-friendly tool. Once you type in your website URL, Google will assess how your site fairs on mobile. It will come up with any improvements to make the site more mobile-friendly. Be sure to resolve these issues to help improve bounce rate and you will increase conversions over time.
Additionally, make sure your site is adaptive and responsive. You can improve load times by doing things like implementing cacheing, using a Content Delivery Network (CDN), and compressing your images.
If all these technical terms make your eyes glaze over, consult the tech professional on your marketing team. Mobile marketing is imperative, and you don’t want to get left behind!
9- Create a video tutorial
To educate users on how to use your product/service, create a high-quality video tutorial. Using video is one of the best ways for viewers to learn about you and what you have to offer. It is much more effective than some words on a page with pictures.
Not only that, Google loves video content. It increases time users spend on your site, proving that you are an authoritative source. You are also likely to be put up at the top of search results if you’ve got a video.
Video marketing builds trust, appeals to mobile users, and even engages the laziest buyers to convert. Get a YouTube channel today and start churning out video content for your followers!
10- Create a lead generation landing page
A great way to generate new leads is to offer useful resources for free. After all, we all like free things. However, the value they get comes in the exchange for their contact information.
Offer free resources like an ebook, template, kit, or a guide in exchange for signing up for your email list. As we’ve explained earlier, your email is the best place to turn leads into paying customers over time.
What you offer needs to provide some value. This resource should help solve a problem they might have. It should also prove your authority on the subject, which will garner some trust with the audience. They will be willing to learn more about your offerings as a result.
To ensure the visitor is tempted to download the free resource, don’t add any extra navigation away from the page or extra information that can distract them.
Blast Through Your Marketing Goals
Even though online marketing has changed the way we approach the customer experience, it doesn’t mean we have to get left behind. Trying out these 10 digital marketing tactics are sure to bring new customers and blast through your marketing goals. To get started, you can Incorporate some of these strategies into your digital marketing plan today.