In this paper, we will be exploring the advantages of internet advertising. We will also cover different methods for advertising on the internet and how effective they are.
With the rise of the internet in recent times, Internet advertising or Online advertising is an emerging form of advertising which has grown with the rapid development of the internet. It has gradually become one of the most crucial advertising mediums. Internet advertising is highly appealing because, unlike traditional advertising, the former is much more interactive. It helps attract website traffic and brand exposure and is designed to persuade the targeted customer to engage in a specific action, like making a purchase.
What are the Advantages of Internet Advertising?
Internet marketing is superior to traditional marketing strategies in numerous ways. Some advantages of internet marketing are as follows.
Internet marketing is not just for multi-millionaire corporations. It can be used by small businesses and start-ups who don’t have a lot of budgets to start with. There is no minimum amount required to begin an online marketing campaign. Traditional marketing strategies require billboards, television advertisements etc., for marketing purposes. These methods require a lot of money and become unaffordable for small businesses. Online marketing requires almost no start-up budget, and one can place interactive advertisements accessible to a broader audience.
Another cost-benefit of online advertising is that you don’t need a lot of staff to work for your brand initially. Any brand can start with basic advertisements on their own and then take external help if required. This way the expenses of salaries and other equipment can be significantly reduced.
2. Interactive Medium
Websites that promote internet advertising are usually media websites that are very interactive and user-friendly. When products and services are traditionally advertised via billboards or televisions, there is no way for people to contact the advertiser directly. However, when using internet advertising, one can receive messages and feedbacks. Thanks to the internet, we can answer back, ask for more information, complain about something related to their product or service, or even congratulate them. In other words, we can now interact with companies and advertisers. It establishes the basis of communication with customers to build a relationship of trust.
3. Dealing with Target Audience
When one uses traditional advertising methods, there is no way of finding out how far-reaching your advertisement is or what kind of audience is watching it and being receptive to it. Online advertising helps you target only those who are most likely to be interested in what you are offering them.
For instance, if you are advertising on Facebook or Instagram, you need not reach out to billions of active users of these websites to promote your products. You can advertise only to your followers or those you have filtered based on their age, gender, geographic location, and interests. Once the advertisers know who their target audience is, they can capture their attention by displaying eye-catching banner ads, animations, and videos, through the Google display network or other digital tools available.
4. Measure statistics
There are multiple digital tools available to check your progress and measure the number of people that are viewing your advertisements. It is also a lot easier to measure and quantify. Free analytics dashboards like Google Analytics help marketers measure the success or failure of their digital marketing campaigns.
Measuring and tracking the results gives the business a better idea of how the marketing campaign is faring. It gives an idea of how they can better grow your traffic, leads, sales, and conversions. If the results are positive or progressing to their liking, they know that they are on the right path and continue with their campaign. If the results are negative they can use the statistical data to check their fall-outs and improve upon it.
5. Full-time Marketing
Probably the top most advantage of internet marketing has to be its ability to advertise at any point of time, from anywhere you want. Your marketing campaigns can run for 24 hours a day, 7 days a week. Compared to traditional marketing, internet marketing does not constrain you with opening hours. There no are issues regarding national and international market timings because anyone can access the internet anytime.
Unlike traditional advertising, on which once your advertising contract expires, it gets removed from its broadcasting media, the contents that you create for your website won’t disappear. Unless you remove your advertisement, technically your advertisement lives on the internet, forever. The audience can view them, reply to them, question the brands, provide feedbacks or purchase the services 24/7 without the fear of missing out on it.
6. Quick progress
Internet marketing is the most convenient when it comes to quick accessibility and progress. Unlike traditional marketing, internet marketing is easy to start and quick to implement. You can easily set up a marketing campaign at any time that is convenient for you. Not only that, you don’t have to wait around to check for results and progress. You can do so in real-time, see a noticeable boost or decline, and make necessary decisions accordingly.
7. Other Advantages
There are other advantages like:
- Easy to execute:
- High return on investment in comparison to other modes of advertising such as TV commercials and magazine advertisements.
- Low cost per acquisition (CPA) rate when utilizing social media marketing platforms.
- Online presence increases brand awareness and trustworthiness among consumers.
Common forms of Internet Advertising
While many forms of internet advertising can be used to advertise your products and services, some of the most common ones are:
1. Social Media advertising
With the amount of time people spend on social media these days, advertising on such websites can be one of the easiest, cost-effective and far-reaching advertising platforms. These days, most social media websites allow advertisers to utilise their reach and promote their products from within the platform.
2. Search Engine Marketing:
Popular search engines like Google, Bing etc., are designed to increase the visibility of the advertised website on the search engine results pages (SERP) by paying them.
3. Content Marketing:
The primary focus of content marketing is to attract organic traffic to a website by improving a site’s SEO. However, paid advertising can help to increase the ROI of content marketing, i.e. without promotion, the production costs can often outweigh the potential return.
Internet advertising and digital marketing have many benefits. If used efficiently, it can boost any business’s sales, no matter how big or small.