If you are a small digital business, you must be aware of the importance of SEO and how it has become essential in this highly competitive digital marketing space. More and more businesses are investing their time, money and efforts into marketing online and improving their local SEO.
Local SEO for small online businesses offers greater potential for driving more business into the store. With high competency in the online space, it helps in increasing brand awareness, customers, leads, and sales that they can generate from their local area.
If you are still confused, read this blog to understand the benefits of Local SEO for digital marketing.
What is Local SEO?
As Search Engine Optimization refers to the practice of setting your website and content to appeal the algorithms of the search engines in order to improve ranking and visibility of the website, Local SEO pulls in the geographical location into the equation.
Even though almost the same principles apply, there is a shift in keywords and backlinking in order to attract local audiences.
7 Benefits of SEO
Here is a list of advantages for your business related to local SEO.
1# Increased Relevant Traffic
According to a research, almost 75% of local searches resulted in an in-person visit to the website physical store within 5 miles of the user. Once you start targeting local customers, you tend to encourage web visits from people who many actually want to visit your store physically.
For a business such as cosmetic surgery or hair salons, wherein the SEO approach is to attract the locals to visit the physical stores of the business, local SEO helps in increasing the reach and more relevant traffic to the website. For instance, if you post a blog with helpful tips related to your products or services, it might not hit the local targets.
2# Greater Online Visibility
As the first five searches on Google collect up to 70% of user clicks approximately, excluding the paid ads featured on the top of the page, you know how important is the role of local SEO. If your business website fails to appear among the top 5 positions or even on the first page, the audience might never get to even know about you.
All you need to do is focus of increasing your online visibility through Local SEO practices and effective techniques which will help you crack the top organic results and improve your chances of being found.
3# Builds Credibility & Trust
Users searching for certain keywords assume that the highest-ranking websites and pages, especially on the first page of the search engine are the most genuine and credible sources vetted by Google and are trustworthy.
In order to build such credibility among the users, you need to gain a spot on the prime page of Google in order to earn respect and trust from the visitors. Gaining a high-position puts your business in a spot of authority for your niche, elevating your level of appeal.
4# Builds Clientele Community
Every business and consumer searching online are sinking into the importance of building a community in order to keep the local economy alive. Once your business starts making efforts to link and connect with other local companies, you will see the results online and offline yourself.
Having reputable and genuine local backlinks is the most effective way to improve your ranking and also helps in building a supportive working relationship with the clientele. Refer your visitors to relevant services and they will be inclined to do the same as the clientele tends to trust the referrals more and usually visit the business in the local area before trying something new afar.
5# Lesser Ad Costs
While earlier paying for ads in order to improve your website’s visibility, ranking and credibility seemed like the only option, now the target audience tends to trust the organic results more than the paid ads. Using Local SEO practices, your requirement for ads go down, and you tend to improve all of the above without spending your money.
Building your rank on Google page allows your website to gain free advertisement which increases valuable clicks and traffic more than paid ads.
6# Improved Sales
As the relevant leads increase due to the boost in the website traffic using local SEO practices, it results in more increased sales. Local customers who are prepared to purchase, show up at your local stores with authority and improves your chances of being the landing spot for their purchase.
If the local searchers feel underconfident in visiting your store, they will be encouraged by the proximity and optimal availability and instead of visiting businesses on the other end of the city to purchase from them blindly, they will choose to visit you and get to know you locally.
7# More Customer Return Rate
As customers are being more inclined towards boosting the local economy in today’s world, they support small businesses in their area as it is even more convenient for them and gets their job done.
Using local SEO techniques, the right way can work in two ways for nearby customers. Firstly, they will discover your business and stop by to have a look. It is your duty to provide the customers with an incredible offline experience to make them a part of your loyal consumer base and to win them over. Secondly, whenever they require the same products or service again, your business website should pop up on the top of their search engine and trigger their memory to remember the great services you offered the last time. Customer return rate improves the credibility of the business.
Local SEO can be a light in the dark for many businesses as it not only improves the sales, credibility, and rankings of the business but also helps you save your time, money and efforts you spend on unrealistic competitors.
Work on your Local SEO techniques today & see the difference yourself!