In today’s era when digital technology and the Internet affect the way we live and work, it’s shocking that few small business owners own a website. It is hard to digest that only 46% of small businesses own a website. Considering that people spend 6 hours a day on the Internet, these statistics are confusing.
According to a 2014 survey, 41% of small business owners stated that they do not need a website, which means they may not know the benefits of building a website for small businesses.
In this article, we will examine reasons why building a website makes sense for your business.
11 Reasons Why Websites Are Important for Online Business
Here is a list of benefits and reasons stating why creating a website for any-sized business is so important in today’s world.
1# Cost-Saving on Paper Ads
In the past, when promoting your business, your options were limited. You could distribute flyers, advertise in local newspapers, or pay for TV ads. The Internet provides a whole new way of reaching audiences.
Even if you don’t want to pay for online advertising, your website can help you promote your business. For example, you can communicate with visitors when posting offers that may be of interest to them. , You can post the latest news on your website to encourage people to visit your business.
2# Expansion of Business Scope
If you have a small business, most of your business may come from local public. They will know what you offer and what your prices are, and hope they will keep coming back. In other words, the scope of influence of most small businesses is limited. By creating a website, you can bypass the restriction of starting small operations. You will be able to reach a larger audience than usual and attract companies outside of your area.
3# Promotes Online Sales
In addition to expanding your business scope, having a website also provides you with a new sales channel as you are no longer restricted to selling just through your physical shop. It is relatively easy to open an online store, and you can even use it in conjunction with a regular company website. In this way, you can sell goods after get off operating your physical store.
4# Builds Trust
As long as you are online, your small business can build trust and credibility. Consider that you are looking for a specific item. You do a quick search on Google and you will find a competitive website with good reviews. Even so, you need to stay up-to-date, look professional, and appear in search engines, otherwise you will lose this status soon.
5# Easy to Set Up
Many small business owners spend hours building their own website portal because they don’t want to spend money. Now, building and maintaining a website is easier than ever. With the help of an online website builder, you can build a powerful and fast network in a few hours. You don’t have to rely on someone to update it for you. You can always use their expert database to keep your website safe and complete.
6# Acts as a Portfolio of Your Work
It does not matter which industry you work in, a website is a good way to display your work. You can use online portfolios, photo galleries, and customer testimonials to do this. You can show what makes your company unique and provide feedback about your work. Take Amazon as an example: After reading recent reviews, most buyers base their opinions on the seller.
7# Analyzes Consumer Insights
You can understand who your typical customers are, how they find your business, what they like, and customize your business to maximize the number of purchases with the use of analytic tools on your website. Media channels can affect your brand and can even point out opportunities to change the offline aspects of your business, such as branch business hours, promotions, and product range.
8# Online Customer Service
Website provides an easier way to serve customers. By providing answers to frequently asked questions in the FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save time, money, and other information. This also means that customers can get immediate response and save time by helping to establish a positive long-term customer relationship. This is useful for you, any positive comments can be uploaded to the comments, in case your customers are very happy, why not brag?
9# 24/7 Online Presence
With a website, customers can find it anytime, anywhere. Even outside of business hours, your website will continue to find and win new customers. You can access it in the comfort of your home, without additional buying pressure. Since most businesses today have their own websites, if you stay offline, you risk losing customers to competitors.
10# Shares Contact Information
Imagine someone knows that your business exists, but doesn’t know how to get there. Ideally, your website should include your full address, directions, and (if you are looking for other points) a map of the area. Getting lost in the street is almost impossible. It is also helpful to leave room for your work phone number, email address, and other contact information. This way, people can call when they have any questions.
11# Improves Customer Education
Your website may provide free advice on your products and services. This information can be presented in a deliberate and consistent manner. Some visitors can quickly view and place orders, while other visitors can view and analyze every inch of your product before buying. By adding a lot of quality information to your pages and products, you can accomplish both tasks at the same time.
We hope you understood why creating a website for your business, be it small or multinational is so important in today’s era, especially during the pandemic, when everyone is surfing their internet to find the products and services, they need just by a click virtually.
Learning about the benefits of a website for a business will help you get your business online sooner as it is the right way to go ahead, at least until this pandemic lasts!