2020 was a year of unprecedented change. As the COVID19 pandemic spread throughout the world, people lost their safety, jobs, businesses and even their loved ones. But the human spirit is alive despite the catastrophe.
People continue to buy coffee, bags, clothes. The best brands keep in touch with them on social media to make sure they have what they need. Here are some of the best social media campaigns of 2020.
Let’s have a look!
Top 6 Social Media Campaigns
1# Starbucks: Unicorn Frappuccino
Coffee is a daily habit of millions of people, it is the basis of memes and quotes on Instagram, and most of them would say that they could not start their day without it. But how do you succeed by talking about the same product every day? Starbucks kicked off a weeklong campaign with our favorites: magic, unicorns, and vibrant colors.
“Like its mythical name, Unicorn Frappuccino Blended Cream has a bit of magic, starting with a purple drink with swirls of blue and a sweet-fruity first flavor. But stir, and the color turns pink and the taste tangy and sour. The more swirls, the more the color and aroma of the drink transforms. “
Starbucks understands what people are saying about coffee and uses it as a way to deliver content to its audience. By creating a “limited time offer” and essentially offering free content accessories, it makes it fun!
2# Nike: You Can’t Stop Us
In July 2020, to celebrate the return of the NBA, Nike released the third You Can’t Stop Us film. The video “celebrates sports as inspiration.” As told by Megan Rapino, the split-screen video brings together images of athletes of different abilities, different genders, different races showing variety in sports. The video shows workers in protective suits disinfecting the stadium seats. Next is an image of athletes kneeling and singing the national anthem.
“And when something goes wrong, we unite to change. We have a responsibility to make this world a better place. “
Nike released its first film as part of the You Can’t Stop Us campaign in March 2020 called Play Inside, Play for the World. In May, the second film, voiced by LeBron James, was released, Never Too Far Down, which aims to inspire athletes to believe that together they can do anything.
3# Zoom: Virtual Background Contest
Zoom leverages competition and giveaway power to draw attention to its social media channels. In 2020, the world was connected through the power of video calling. Meetings with colleagues, family and friends are part of daily life. Many brands have focused their social media marketing campaigns on this problem.
Zoom’s video conferencing tool aimed to increase brand awareness while encouraging new users to install the company’s products. Both goals are achieved through the Creative Virtual Fund competition and lottery.
Zoom asked their community to share images or videos using their virtual background feature. Each month, the three winning entries receive branded items as prizes, which are advertised on their social media.
4# Lush: #LushLife
Lush proves time and time again that their bath bombs and soaps are more than just a product, using their organic products is a way of life. Surprisingly, Lush never spent money on celebrity endorsements, television campaigns or social media posts, its entire empire was built using an organic strategy.
When you search on their hashtag #lushlife, it’s not hard to find thousands of beautiful images created by their community, including their employees, of how products are created and used because they want to be considered part of a broader movement.
A good post to share, highlight clients, share weather news and environmental updates, strengthen your community simply through the act of sharing. This campaign style is repeated in many companies and is a great example of how to leverage existing content.
5# Hello BC: #ExploreBCLater
The COVID19 pandemic has hit some industries more than others. For example, the tourism industry. With closures and travel restrictions around the world, the tourism industry is facing a major challenge. But not all travel and tourism authorities can weather the storm or die.
The provincial government of Hello British Columbia has decided to create an ambitious campaign called #ExploreBCLater, a nod to a previous campaign called #ExploreBC that encourages people to stay home and enjoy virtual travel by posting their own stunning British Columbia images, regardless of the results.
With 12722 posts with hashtag #ExploreBCLater, here’s an example. The best part is that the campaign doesn’t just raise awareness of Hello BC. It’s also a great way for photographers to make money while in isolation by moving around their old photos. It is best to hit two birds with one stone.
6# Pringles: #PlayWithPringles
Pringles’ first Tik-Tok campaign failed. The #PlaywithPringles launch in France, Italy and Germany began in April. The German launch was the brand’s second-most viewed Tik-Tok campaign. At the time of publication, the video had over 230 million views, with over 87,500 members sharing 151,000 videos.
The crisp brand wants to reach consumers at home during a pandemic to drive digital socialization and increase brand awareness with a new generation of digital users.
#PlayWith Pringles has generated over 1 billion hashtag video views from over 343,000 user-generated videos. “Fun has always been at the heart of everything we do at Pringles, and this is exactly what we want to convey to people now that they can virtually interact with friends that they physically cannot do.”
Get creative with the tube or chip, through choreography, forced perspective, comedy, music, or anything else that’s downright insane. Fans can also use the Pringles 3D filter, which works on Tik-Tok, Snapchat, Zoom, Skype, and Pringles. stickers for Facebook, Instagram, WhatsApp.
The Bottom Line
That is all! An excellent collection of social media strategies that have won even in a tough year. How did they do it? Encouraged us to communicate safely, made us cry, made us laugh, made us think, gave us fun, being human. We hope these campaigns inspire your social media strategies in 2021.