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Social media marketing (SMM) is the use of various social media websites like Instagram, Facebook, Youtube, etc., to advertise your products and services over the internet. The primary purpose of social media marketing is engaging with your followers and target audience, increasing your website traffic, etc. These days, most businesses, small or big, like to promote their businesses on social media. One of the most significant advantages of SMM is that compared to traditional marketing strategies, the former is much more convenient and cost-effective. Start-up businesses who are still not versed in the business world can make an easy start with SMM on their path to success.
However, while it sounds easy, one can get lost quickly if one doesn’t have the proper practical or theoretical knowledge of SMM. Luckily, there are hundreds of books available in the market that can help any beginner or even a skilled business person grow.
Top books on Social Media Marketing
Some of the best books on social media marketing available are:
1. The Art of Social Media
| Ratings: |  (4.1 / 5) |
| Easy to Read: |  (4.0 / 5) |
| Cost Effective: |  (3.5 / 5) |
Author(s): Guy Kawasaki and Peg Fitzpatrick
Price:
Kindle: $5.99
Paperback: $25.94
Audiobook: $0
Book Review
The Art of Social Media is one of the top-rated books on social media marketing out there. This book is one essential guide you need to get the most bill out of your buck-how to create a successful online presence while saving your time and resources at the same time. It is full of practical tips and tricks to get you started. The book is divided into convenient chapters, which are further divided into flowcharts and bullet points. The language is very easy to understand and very straightforward. It does not include many technical terms so that even starters can understand.
2. The Lead Machine
| Ratings: |  (4.2 / 5) |
| Easy to Read: | (4.0 / 5) |
| Cost Effective: | (4.0 / 5) |
Author(s): Rick Brooks
Price:
Kindle: $9.99
Paperback: $10.79
Book Review
The Lead Machine is filled with easy to formulate strategies to create and implement digital marketing plans that can be specifically effective for your business. It is targeted towards small businesses that improve your understanding of social media marketing and guide one on simple topics like increasing traffic and online optimization. Within each section of the book, you will discover the secrets of digital marketing and how to apply them to your own business. Not only does it provide general advice that can work on all available applications, but it also gives pieces of advice even for specific websites like Youtube and LinkedIn.
3. Social Media Marketing Workbook
| Ratings: |  (4.4 / 5) |
| Easy to Read: | (4.2 / 5) |
| Cost Effective: |  (3.4 / 5) |
Author(s): Jason McDonald
Price:
Kindle: $38.79
Paperback: $37.07
Audiobook: $0
Book Review
Social Media Marketing Workbook is one of the most used books in the top colleges of the world. Whether you are a student looking to start a career in the field or an expert who is just looking to improve your skills, this book has it all. The latest version updated to 2022 has new chapters dedicated to new or upcoming social media websites like TikTok. The book contains worksheets that guide you for each different platform available. It also includes suggested video links to help you in effective media advertising.
4. 500 Social Media Marketing Tips
| Ratings: | (4.4 / 5) |
| Easy to Read: |  (3.8 / 5) |
| Cost Effective: | (4.2 / 5) |
Author(s): Andrew Macarthy
Price:
Kindle: $5.32
Paperback: $13.98
Audiobook: $0
Book Review
500 Social Media Marketing was first published in 2013 and since then has been updated every month to stay up to date with the latest advancements. One of the book’s best features is to take complex topics and explain them in easy-to-understand language so that you can spend your extra time applying your knowledge practically. As the name suggests, the book provides 500+ tips and tricks on how to engage your audience and keep up with the latest changes in trends and styles of advertisements.
5. See You on the Internet
| Ratings: |  (4.3 / 5) |
| Easy to Read: | (3.5 / 5) |
| Cost Effective: | (4.0 / 5) |
Author(s): Avery Schwartz
Price:
Kindle: $6.01
Paperback: $15.95
Book Review
Avery Schwartz is one of North America’s leading tech leaders. She provides the reader with safe and foolproof methods to apply your digital marketing strategies without hesitations in this book. She mentions that one doesn’t need technical knowledge to succeed in this field. With simple steps, one can create their websites to increase traffic and profit. In the ever-expanding world of interent, it is easy to get lost in the crowd. Schwartz includes tips and tricks in this book to stand out from the group and stay ahead of others. See You on the Internet is a simple, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.
6. The Power of Visual Storytelling
| Ratings: | (4.1 / 5) |
| Easy to Read: | (4.0 / 5) |
| Cost Effective: | (4.2 / 5) |
Author(s): Ekaterina Walter and Jessica Gioglio
Price:
Kindle: $18.81
Paperback: $8.29
Audiobook: $0
Book Review
The Power of Visual Storytelling explains how to exploit the power of visuals to your benefit. While the majority of books deal with the theoretical aspect of advertising, this book uses many examples that help illustrate the power of pictures over mere words. The author explains how to use images, videos, presentations, and visual art to build a story around your brand so that the audience can relate to you more. This book holds a powerful map to get you started on your road to success and inspire different levels of creativity in the field of digital art that can be used to your advantage.
7. The End of Marketing
| Ratings: |  (4.6 / 5) |
| Easy to Read: |  (3.7 / 5) |
| Cost Effective: | (3.7 / 5) |
Author(s): Carlos Gil
Price:
Hardback: $36.41
Paperback: $19.99
Audiobook: $0
Book Review
The End of Marketing discusses how big-name brands get where they are using the power of social media marketing. For example, how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world’s biggest online brands through her online presence. This book throws light on the ideas and strategies of big brands and influencers. It explains how you can use such ideas and strategies in your own business, earn better profits, and get better brands to collaborate with. The book also discusses how it is important to humanize your brand and make your content more user-friendly.
8. Social Media Marketing All-in-One For Dummies
| Ratings: | (4.4 / 5) |
| Easy to Read: |  (4.5 / 5) |
| Cost Effective: | (4.2 / 5) |
Author(s): Michelle Krasniak, Jan Zimmerman and Deborah Ng
Price:
Kindle: $4.76
Paperback: $26.36
Book Review
Like the other books in For Dummies series, Social Media Marketing is one of the most suggested books for beginners. It is updated every year, and the newer versions include specific parts on more recent social media websites. The book is divided into nine mini-books to provide simple tips and tricks on managing your online business effectively. Wherever you are a social media strategist, site manager, marketer, or something else, social media is where your customers are. Hence, it explains how to keep up with the changes and analyze your user data.
If you like this list of social media marketing books, check out the top books on SEO.
