Today’s marketing environments are fast-paced and ever-changing. New techniques and strategies arrive and replace old ones as trends and platforms change. It can be hard to keep up, but the golden oldies of marketing have stood the test of time and are viable even today.
Here are some classic marketing techniques that can help you with branding success in the modern world.
No matter how smart automation software gets, it cannot replace the strength of authentic customer relationships. Showing genuine interest in your customers makes them loyal to your business and provides your company with valuable relationships.
Next time you want to send an email, pick up the phone. Take 10 minutes out of your day to have a conversation with a customer. Ask them for feedback and show genuine interest in their answers.
Tell Your Brand’s Story
People may be reading fewer books, but it doesn’t mean that they care less about stories. Telling the story behind your brand is an age-old marketing practice that still holds weight today.
Storytelling is the most effective way to capture someone’s attention and form an emotional connection with them. Giving your brand a story is a powerful tool for any marketer who wants to resonate with their target audience.
After creating your brand’s story, make sure that your audience can access it. You can do this by placing it on an ‘about’ page on your website. You could even create a YouTube video talking about your brand’s purpose and how it came to be.
Reach Out To Influencers
Influencers have taken on new forms in today’s world. However, marketers have always leveraged people of influence for brand success; like journalists, spokespeople, and celebrities.
Reaching out to Instagram influencers puts a new twist on this old trick.
Influencers with large social media following can promote your brand. They come with the benefit of reaching larger and younger audiences in more direct ways than traditional types of influencers. When choosing an influencer, make sure that their values and interests align with those of your brand.
Talk about your business with more than just your existing clients.
You can build a list of ideal clients with various AI tools. Instead of sending an email, pick up the phone and call the people on the list. You may hit a few voicemails or disconnects, but it’s a more effective and better way of being heard than emails that may just end up in a junk folder.
Word-of-mouth is an old-school technique that works for almost any marketing strategy today.
For years, research has shown that consumers tend to trust recommendations from people rather than advertisements. You can use influencer marketing tactics to generate word-of-mouth or announce specials like buy-one-get-one-free. Everyone loves a good deal, and this will get people talking about your brand.
Use Traditional Avenues For Advertising
Social media and email marketing have become common approaches to advertising in the modern world. But it wasn’t always this way.
Traditional advertising models such as television, radio, and print are still effective today. They can help you to reach a wider audience and create longer-lasting impressions.
This is especially true if your target market is more likely to listen to the radio than scroll on social media. Traditional radio advertising can also take on a new form. Web-based streaming audio advertisements and podcasts reach both local and global platforms. In the US alone, over 82 million people listen to podcasts, and this number is only expected to rise.
Billboards are as old school as it gets. They stand out and disrupt the scenery. The impression that a billboard advertisement makes is sure to draw attention to your brand. Newer billboard technology can create more compelling and visually appealing content than the older approaches.
Giveaways are an age-old marketing technique that still works wonders in the modern world.
Just about everyone loves something free, and promoting a giveaway can generate buzz around your brand. It can also encourage social sharing if you set a requirement that people must mention your brand on social media to be eligible.
Further, giveaways can generate new leads for your business through the collection of contact information from contestants.
Create A Jingle
Some view jingles as cheesy and antiquated, but there’s nothing like an earworm to get people to think about your brand.
Jingles are especially useful for brands in crowded markets who are looking for a way to stand out and get recognition. Craft a catchy sound that connects with your brand and that’s easy to remember.
This old-school marketing technique will get you up and out from behind your laptop.
Target neighborhoods with demographics that resonate with your brand. Put flyers and brochures featuring high-quality product photographs and interesting information on lampposts and in post boxes. Place items with your logo or business card attached to them all over the place. You could even leave samples of your products on doorsteps.
Be personable when canvassing and remember to follow up with the people you interacted with via email or phone call.
This takes a little extra effort, but you’ll reap the results for the success of your brand.
Meet Your Customers
You can get to know your customers better through personal meetings than through video calls. It also shows them that you care about their time and input into your business.
When you meet your customers in person, you can read their body language and tone better. This makes it a more effective way of communicating with your prospects, as it creates less room for error when interpreting the direction of the conversation.
Meet them at a café, restaurant, or even a park.
Out With The New, In With The Old
New marketing techniques come with benefits for optimization and reaching new audiences. However, these classic approaches to brand success stand the test of time and have earned their place in the modern marketing world.
Combining both new and old marketing techniques is the best of both worlds. This combination will give you a well-rounded marketing strategy that will help your brand stand out in today’s competitive landscape.