Are you interested in online content writing? Or thinking to start a blog of your own? Or looking for a writer for your website? Well, wondering where to start from? You have two easy options- either to hire an online content writer for your in-house team or outsource from a freelance writer. But lets find out what are the differences between a contractor and a freelance writer.
But to do either of them, you need to have proper knowledge about different areas of the content writing profession and the different types of content writing. Therefore, to begin a career as a content writer, you must have idea of the many options available to you in terms of online content writing types.
In this blog, you will read in detail about the different types of content writing and how each of them is unique in its own way!
Types of Digital Content Writing
Here is a list of several types of online and digital content writing, check it out.
1# Technical Content Writing
Technical writers focus on bridging the gap between complicated technical concepts and the reader’s several levels of comprehension. Technical writers usually excel in a specific subject related to technology such as consumer electronics, hardware, software, engineering, biotechnology, robotics, aeronautics, chemistry and other trending technical topics to writer about.
Their process of writing includes using technical modules, user manuals, help files, admin manuals, technical literature, reports and other research documents. As a website owner, if you are dealing with a complex technology and you want to use simple words instead of jargon to make your audience understand better, you need to hire a technical writer for an easy to digest content writing format.
2# SEO Content Writing
In digital marketing and online content, Search Engine Optimization is considered to be the king. Even though a journalistic experience is not mandatory, these writers spin out generic content which is creative and can be follows the format in order to help boost the SEO.
They need to make sure that the blogs are error-free, with descriptions and meta tags. They are required to optimize the content for search engines which is simple to understand, with bold headings, sub-headings and attractive images. Relevant keywords are included in the blogs for better search and because of SEO content services, we get out daily dose of online information.
3# Marketing & Communication Writing
Writing for communication and marketing industry can be a difficult task as they need to think out of the box to produce content that will attract the potential clients. Some essential writing needed in digital marketing is by blogs, articles, social media content, newsletters, e-books, email campaign, audio and video content and more.
It is different because the idea of this type of writing is not just to educate, but also to initiate action. They need to do in-depth research to impress the end-users and focus on advertising. Therefore, if you need to market your products, these writers can be your best choice.
4# Editorial Writing
Involved in writing e-books for students of schools and colleges, editorial writers write in formal language. They are also hired to write books for higher education and thanks to the internet, they can now edit their books through computers easily. This type of content writing is easily available online for free or a subscription-based model.
5# Report Writing
Several companies and businesses hire writers to do in-depth research about certain areas of business in order to improve their functioning of operations and to improve their overall business plan for better results. If you belong to a business background, hiring report writers is the best way to go.
Reports are generally well-researched and lengthy, and report writers tend to have immense knowledge of the industry as they constantly study and upgrade their knowledge by following the latest trends in the industry and how it has affected people. They are very punctual of deadlines and submit high-quality content.
As it might be considered as one of the most interesting jobs in online content writing, copywriters have to really creative and are extremely demanded in the digital world. It is a vast field including jingles you hear on TV and radio to punchlines you see on display ads, online banners and so on.
Copywriters have to be observant and should feel inspired to perform at their creative best. Their job requires them to be quirky using best one-liners and short advertising ideas in order to promote products of businesses.
7# Feature Writing
This is the most creative type of content writing as it includes writing columns in both print and digital space, satires, short-stories, poems, as well as features on food, lifestyle, travel and more. A journalism degree is not essential to become a feature writer, but having an amazing sense of observation, an exceptional vocabulary with a talent to weave wonderful stories is the art of feature writing.
In case you run a blog on one of the above-mentioned industry spaces, you can hire a feature writer to provide you with blog services in order to craft impersonal write-ups to attract more readers.
8# Ghost Writing
It might seem scary by the name, but it is nothing related to haunting. Ghost writing means writing and developing content for someone else to be published in someone else’s name and not yours. It means your content will not have your name anywhere online.
You will see several SEO content writing companies offering services to ghost writers for their content.
9# Press Release Writing
Press releases are essential to help businesses communicate and develop new information about their firm to the audience. Press release writers mainly focus on writing about new product launches, expanded businesses, collaborations, business events, new mergers and other new developments.
A press release is considered as a part of sales initiative to keep the audience and clients aware about the latest developments in the business.
By now, you must have understood the different Types of Content Writing and what all it included. Before joining any specific industry, you need to understand the pros and cons and then carefully make the right choice as per your requirement and interest.
Do you have any experience in content writing? Feel free to comment down below!