Did you know that influencer marketing is one of top forms of digital marketing in terms of ROI? For every 1$ spent by a brand, they earn up to $5.78 in return. This is why 91% of online marketers believe in the power of influencer marketing.
But, do you know about the types of influencers online? They can vary based on their number of followers and also based on their type of content and niche.
In this article, you will learn about the types of influencers, how to identify them and when to use them in order to boost your marketing ROI.
4 Types of Influencers Based on Followers
Here is a classification of four types of influencers on social media based on the number of their follower count.
Nano Influencers- 1K to 10K
Nano influencers refer to having not more than 10K followers on social media. They generally engage highly with their followers and have great engagement rates. They are vocal advocates for the products they endorse and are on top of the list for commentary and having a close relationship with their followers.
They are best recommended for a small to medium-sized business with a limited marketing budget for testing a product launch or the product itself with a new niche.
Micro Influencers- 10K to 100K
With a following of 10K-100K on social media channels, micro influencers tend to have an engaged audience and specialize in a particular niche. They also have a high engagement rate and a highly targeted audience which makes it simpler for them to create specialized campaigns for brands.
Micro influencers can help you engage with focused leads and have a close relationship with your target audience similar to that of nano influencers, but with more specialized content with marketing messages focused for the niche.
Macro Influencers- 100K to 1M
With a following between 100K to 1M, macro influencers have a broader appeal and are generally called internet celebrities or might also be known as social media stars, bloggers, bloggers or podcasters. They have a large audience base that they have developed over a long period of time and have a relationship with them as they grow, But, because of the high number of followers, their engagement rate is usually low.
They are the best option for building awareness for a product or service, or to help increase the reach of the brand and the brand’s engagement rate. With a large number of follower count, they aim on improving the brand’s credibility.
Mega Influencers- Above 1M
Mega influencers or celebrities have more than 1 million followers on their social media channels. They are typically movie or TV celebrities already, and a brand must have a great budget in order to hire them as their brand advocate. The audience of a mega influencer is not niche based and is very broad.
If you wish to boost your brand awareness, and have a huge marketing budget already, mega influencers are the best option for you for a broader reach than any other influencer. They will aim in reaching your product across several segments.
6 Types of Influencers Based on Niche & Content
Here are several types of influencers based on a specific niche or kind of content they develop for their target audience.
Bloggers & Vloggers
Bloggers and vloggers being the two most famous type of influencers and typically macro and mega influencers because of their follower count. They focus on creating high-quality content in order to keep their audience highly-engaged and make them follow across several social media channels such as YouTube, Instagram, Snapchat etc.
They use SEO marketing to grow and also use high-quality backlinks in order to get fair amount of referral traffic through sponsored blogs or vlogs. They help in building brand awareness, bringing website traffic and to improve sales.
Approximately, 43% of consumers follow beauty influencers, who usually share beauty tips, review beauty products and cosmetics, make videos and pictures depicting how-to’s and product tutorials and much more. They act as beauty brand advocates.
They aim on increasing the brand awareness of the beauty product and to increase sales. The influencer under this category can range from average people of any gender or age who love makeup to professional makeup artists.
Fashion influencers focus on niches such as clothing, jewelry, accessories, shoes, watches, belts, hats and other wearable products. It provides a huge range of products to promote across different channels.
Fashion influencers typically offer product reviews, promotion of fashion products, or work directly with a fashion line, or either post haul videos and styling tips for their followers.
Gaming influencers aim to live streaming their gaming skills on platforms such as YouTube or Twitch, which has a huge following of people who are looking to improve their skills in gameplay or just to learn more about gaming.
They often focus on promoting video games or game-related products for brands by targeting their niche. Brand such as vehicles, clothing, shoes, snacks and beverages are also likely to get great results with a gaming influencer partnership.
With a huge feeling of FOMO, the next type is travel influencers who offer travel tips, tricks and hack as well as reviews of various travel-related products, hotels, resorts and even places to eat. They tend to give recommendations as well as advocate places they are eating or staying at while travelling. It has several sub-niches including gears, places to visit, how-tos and more.
Sports & Fitness
As sports influencers cover several sub-niches such as yoga, running, weight lifting, CrossFit, healthy lifestyle, weight loss, nutrition and more, these influencers act as a source of motivation for their followers.
They usually endorse sports brands, energy drinks, healthy food and basically other products related to health and wellness industry, specifically eating and workout programs.
Hope this article helped you in understanding the different types of influencers you can endorse in order to promote your brand, depending on your niche, brand personality, budget and number of followers.
Enjoy finding your perfects social media partner!