Digital marketing agencies’ dashboards include reports that display data visualizations that represent things like metrics, KPIs, and data points.
Digital marketing dashboards can be used to report on marketing programs, activities, campaigns, and more.
If your agency is implementing a dashboard, it’s crucial that you know about the best practices and examples. So, get started by checking out the following helpful information.
Examples of What Your Dashboard Should Include
The main purpose of a digital marketing dashboard is to provide a graphical representation of your agency’s marketing performance that’s easy to understand.
You could come up with specific reports like your social media and digital advertising performance or broader reports that cover your overall performance for certain digital marketing campaigns.
Here are just a few examples of what your dashboard should include.
Features to Help You Achieve Scalability
If you want your agency to grow and ensure it doesn’t struggle to scale up due to incomplete data, you need to use enterprise reporting software features that enable you to make better decisions and attain scalability.
Therefore, your dashboard should be interactive so that it works with a diverse set of data sources.
In turn, that means you can eliminate the problem of trying to handle disparate data sources and juggling several dashboards on one platform.
And your reporting software should be able to reduce the amount of work it takes to deliver the reports.
Though, to achieve growth, you’ll also need to adopt a growth mindset.
Web Traffic Sources
Your digital marketing dashboard should make it easy for your marketers to see which online channels drive traffic to websites.
Therefore, you must be able to monitor traffic channels for changes via your dashboard.
Funnel Conversion Rate
This refers to your ability to convert users of websites and visitors to social media platforms into leads and customers.
By looking at accurate funnel conversion rate reports, you can adapt your processes accordingly to attract more leads and make more conversions.
Goal Completion Rate
It’s important that you’re able to access goal completion rates via your digital marketing dashboard so that you can gain additional insights into conversion rate optimization attempts.
Your dashboard should include reporting tools that allow you to see your goal completion rates by demographic, channel, device, and so on.
Best Practices for Your Digital Marketing Agency Dashboard
To gain the best results from your dashboard and reports, you’ll need to customize your dashboard according to your specific needs.
For example, while it’s crucial that you track important Key Performance Indicators, you don’t have to add every bit of data to your dashboard. In fact, if you try to do too much at once, you could create confusing dashboards, which won’t be helpful at all.
The point of tracking KPIs is to attain and exceed your marketing goals.
Therefore, you should prioritize your goals before you get started with your dashboard so that you can add the specific KPIs that really matter in helping you meet your objectives.
You should also:
- Use marketing mix modeling to analyze your total marketing impact and see how various channels impact your sales and what the right mix of spending should be across your different channels.
- Use multi-touch attribution, which considers every one of your marketing touchpoints that a person interacts with before converting to a customer. That then enables you to identify things like whether a retargeting Facebook ad played a role in a conversion.
- Watch your data blind spots, which means ensuring your data comes from disparate sources that don’t communicate with each other. The last thing you want is incomplete reporting, so watching for data blind spots is a critical element that you should consider when customizing your digital marketing agency dashboard.