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E-commerce becoming the new normal in this pandemic, it now accounts for up to 10% of retail sales in the United States. According to latest reports by Forrester, search engine is used to explore new products, brands and services by 71% of consumers in the United States. If you are not performing your search right, you are overlooking.
It’s very simple, if you want to compete on the Internet with giants like Amazon, Walmart and others, you have to win at SEO. Improving Ecommerce SEO ensures your products are found on the Internet, helps consumers make good purchasing decisions, and gives them something to share with friends and family.
Let’s have a look at some of best ecommerce SEO techniques and experts!
Importance of SEO for Ecommerce
Ecommerce SEO is a great strategy for online stores to rank higher in the search results. With highly optimized and well-designed website, having high-quality content will help your website rank higher on search engines such as Google, while increasing your brand visibility and generating more leads. In other words, ecommerce SEO makes it easier to generate leads and conversions, while focusing on website optimization.
Unlike SEO for content-driven websites, SEO for e-commerce websites is very different and more than just adding keywords, posting blogs, and linking content. You really need an insight on search engines and how rewarding they can be for your brand. You need to a proper understanding of ecommerce SEO, study of Google guidelines, buyer intention analysis and their strategic implementation.
Best SEO Techniques for Ecommerce
Ecommerce for SEO is a tricky area and with millions of online retail sites it is not always easy to create your own. While generating SEO rankings may seem like a daunting task, you can get off to a good start by adopting some best practices. Over time, this increases your chances of showing up and getting more leads and organic content.
For those of you unfamiliar, what are the best SEO practices for ecommerce? Well, you can start by looking at the basics:
- Navigation
- Internal links
- Clutter avoidance
- Creating unique content
- Including alt text for images
1# Focus on Keywords
Google’s first page rankings are great, but if you don’t get the right results, it won’t be so good. This means you have to do keyword research.
It’s nice to rank on the first page of Google for a competitive search term, but for pages that don’t rank well, you should consider a long tail keyword strategy. According to Moz, 70% of search traffic comes from long tail keywords searches.
2# Become a Content Developer
Creating an informative blog is necessary in order to rank your specific keywords in the best way possible. Once you have crated it, you can now incorporate SEO into your keyword research in order to create topics which will actively respond to the questions raised by the consumers.
If a brand actively answers the queries of their consumers, it becomes easier for them to rise quickly and show up at the top of Google Search and helps them become a leader in their space.
3# Navigate & Organize Your E-Business
Search engines look for structure when going evaluating your website. Simply put, the content on your website is the most important, and everything else should be on the top of the infrastructure level. In order to improve the structure of your website and to increase your chances of being discovered, you need to begin content linking and interlinking.
By incorporating links to your website pages and to product images, or anywhere else in on your posts, gives you SEO advantages and helps your audience to navigate through your website in a better manner and helps them end up on their desired page. It also helps Google understand the structure of your website, and makes it easier and smooth for your visitors to find and share your content. If it is difficult for users to navigate through your website, they will stop looking.
4# Optimization is Key
If search is the king, retail sales are the queen of marketing. Being an online e-commerce store, you need to perform much more than just optimizing your website. You just cannot ignore its search engine rankings for your key product, brand, as well as terms of service.
Even when the final purchase is not made online, 65% of consumers still do research online before making the final purchase decision at the grocery store. This is called ROBO (research online, buy offline).
6 Best Ecommerce SEO Blogs & Websites
- Practical Ecommerce
Practical E-commerce was founded in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, USA. Its mission is to provide local articles and commentary to help e-commerce businesses. It helps the brands learn and make use of ecommerce marketing strategies and news to help succeed online.
- Result First
The e-commerce industry is booming. It collects energy fuelled by the boom in Internet use. This blog is specifically for e-commerce entrepreneurs. Dive into it and discover the best SEO strategies and ideas for your ecommerce business.
- Whitecap SEO
Whitecap SEO is an ecommerce focused SEO agency that consistently delivers great results for clients. The SEO Ecommerce Agency is committed to helping ecommerce businesses increase organic traffic and increase sales.
- Orvador
Orvador is a sustainable digital marketing agency driven by data. They use a data-driven approach to improve online store sales. Get the latest news on ecommerce SEO practices, Google SEO strategies, recommendations, growth tricks, and techniques to increase store traffic and conversions.
- Zora Commerce
Boost your online store performance with their customized set of ecommerce marketplaces. Visit their Internet Marketing Blog to learn more about how to increase traffic to your store with personalized marketing strategies for your online store.
- Inflow
Inflow is an award-winning e-commerce marketing agency based in Denver. Learn exclusive strategies, tactics, case studies and expert advice from the Inflow ecommerce SEO team. If you are into search engine optimization for ecommerce sites, this blog is for you.
The Final Word
Ecommerce SEO helps increase the visibility of your website, generates new queries and customers, and helps build your loyal audience. It seems there is something to think about. However, if you focus on the best SEO best practices and optimize important areas of your site, it shouldn’t be as hard as it sounds.
The most important thing to remember is that ecommerce SEO doesn’t happen overnight, it’s an ongoing strategy that needs updating as you do it for optimal results.
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