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As the digital industry grows, online marketing strategies are revolutionizing. Although most advertisers and marketers aren’t aware of every digital marketing tactic, one such strategy also known to be highly productive is Affiliate Marketing. Believe us; if you are acquainted with Affiliate marketing, you are way ahead in your game. The potential of this online marketing method has gained recognition from almost every industry expert.
But the challenging part for many businesses is finding the right affiliate marketers to help spread the word about their services and products.
This article will cover the steps on ‘How to find affiliate marketer’, but before we jump-start, we need to study ‘Who are Affiliate Marketers.’
Who is an Affiliate Marketer?
In simple words, affiliate marketers are individuals who use their online presence to spread awareness about your products and services. They act as the pillars of your program, and the success or failure of your strategy depends on them.
Here, the affiliate drives traffic and generates leads for you to increase sales. They work for commission pay on each sale they send to you in exchange. Often, affiliates have a website for the primary purpose of product recommendations. Links will be mentioned in the content on the website, and they earn from every click on the link and product purchase.
They also give product feedback by reviewing them, which helps build trust and encourages customer engagement and sales. They function with a network of partnerships that are also into your product and a trackable link for the customer to view your items.
An organization can benefit from having its own affiliate marketing program or joining an existing program acting as a business area or affiliate marketplace. But while you are busy strategizing your program, you also need to strategize your hunt for quality affiliate marketers.
How to Find Affiliate Marketers?
Before you begin your hunt for affiliate marketers, let’s take a look and understand what you need to look for.
When looking for affiliates, you should aim to find experienced marketers, preferably those with an established audience. This will make it much easier to slot them into your program and see results right away. Plus, it will guarantee that they’ll bring quality leads your way. Of course, finding affiliates like this may seem challenging – but it’s easier than you might think.
Let’s look at different ways to find the perfect affiliate marketer for your business.
1. Use Social Media to your advantage:
Social media has tremendous potential and is also a great place to get your word out to the world.
If you’ve built up an audience for your business, you probably already have some followers who are invested in your brand and could be encouraged to join your program right away.
If not, you can also find potential affiliates yourself by searching through hashtags on Twitter and Instagram. Look for users who are already engaging in topics relevant to your business. You can then reach out personally to see if they’d be interested in joining your program. Facebook is another great platform, with its group feature offering interest-based audiences you can target to find affiliates for your business.
2. Send products to influencers and bloggers:
Sending your product to an influencer or blogger for free is a great way to start a relationship with someone who could become a potential affiliate. Also, make sure that you do your research first, though – it’s important to send a product that you know the influencer will like; otherwise, you’re not going to get the results you were expecting, and you will have wasted your product unnecessarily. There are also many influencer marketing platforms where you can find the right influencers to become your affiliates.
3. Use paid advertising:
Paid advertising is a great way to reach potential audiences outside of your regular audience. If you’re looking to place ads online, Google Adwords is a great way to spread the word as far and wide as possible. Alternatively, Facebook and LinkedIn are brilliant at allowing you to tailor your ads to specific audiences.
4. Join Online Forums and Groups:
Undoubtedly online forums and groups are a great place to look for influencers and famous bloggers in your niche. They keep interacting with the target audience over these forums. Try reaching out to them personally and make an offer that attracts their attention. Most probably, they are likely to put forward a word for your business to their followers. Try first to build a relationship rather than just making a cold offer. This will make it more likely that they agree to spread the word for your business.
5. Partner with similar but non-competing websites:
You might come across other websites that fit your niche and share a similar audience but don’t compete with you in your search for bloggers.
You can also partner with these sites and ask if they’d be willing to promote your product using an affiliate link. It’s a win-win for everyone since they’ll be compensated for successful referrals (and since you’ll cross-promote each other’s companies as part of the joint venture).
What’s more, this strategy for finding affiliates works well for B2Bs and B2Cs.
For example:
- You might partner with a travel agency if you’re a luggage company.
- A brand-mentioned software service will be a solid potential partner if you sell social media scheduling software.
- If you sell gourmet cheese or chocolate, you could partner with a wine company.
6. Search among your customers:
If you have an established product, you can see who has purchased it and reviewed it. You can identify names that you recognize from other web corners from these customers. Customers are a great place to start looking for new affiliates because you know they have tried your product, and if they gave it a good review, you know that they are happy with it.
7. Use Your Website and Blog
As mentioned before, your website should contain a link to your affiliate program in a prominent place. Another alternative is to build a separate landing page that provides information, offers incentives, and gets sign-ups.
Your blog is also a part of your website where you can promote your affiliate program and speak to prospective affiliates. You should attain some basic info on how to start a blog before applying for an affiliate program on it. Besides offering tips and solutions for any problems they might have, you can also insert a link to your affiliate program in your articles or mention that you want to help your readers earn money by becoming affiliates.
To Wrap up:
Although there could be many other alternatives to finding affiliates, these are a few techniques giving you a good base to begin with. With the right strategy and approach, you could never go wrong and have too many marketers for your program.
Practicing your search techniques will only help you improve your search result using proper channels and appropriate resources. Be clear of the goals and qualities you are looking for to make your job even more accessible.
Happy Marketing!
You can also read, How to Find Micro-Influencers on Instagram.