By Did you know that Digital Marketing is one of the most fast-paced flourishing industries in the USA? Traditional Marketing methods no longer serve the users’ requirements. According to a survey, 78.2% of the population are internet users, out of which 52.2% users focus on mobile browsing. Over the period, this number is exponentially raising the curve.
New York City has reported more than 1,779,932 small businesses. In addition to that, restaurants, theaters, luxury hotels also serve as a source of an infinite amount of clientele. Boston, San Francisco, Seattle, Los Angeles are also some places that showed a tremendous growth rate over the past few years.
What if I say you can learn Digital Marketing from the most trusted educators, well-curated with a systemic approach. In addition, it also provides a certificate post completion of the course. Now, what if I tell you the entire course can be accessible for absolutely free.
Digital Marketing Course by Google
Google has been a pioneer in digital marketing for years now. Google has an amazing way of connecting with their audience through a variety of mediums. Digital Marketing course is offered by Google and accredited by Open Universities. Let us explore all about this course in details.
1. Who is the Fundamentals of Digital Marketing Course for?
Google’s most recent foray into digital marketing is the fundamentals of digital marketing by google course. This course covers the fundamentals of advertising on Google, how to create and optimize your ads, and how to target your audience.
This course is perfect for beginners who are looking to get started in advertising on Google or anyone who wants to learn more about the basics of digital marketing.
2. Course Details
Introduce yourself to the world of digital marketing with the help of 26 modules, designed in a highly structured manner, crafted by the Google trainers, packed full of practical based applications and exercises to help you turn knowledge into action.
Basic Details
Total Duration of Corse: Minimum 40 hours.
Number of Lessons: 26
Cost of Course: Free
Where to attend: Online through your phone or computer.
Who Can Participate: Anyone.
Any Prerequisite Qualification: None.
Course Procedure
The explanation on how the course works, is best described by the following image.
The course follows the pattern explained below:
- Enrol or register yourself for the course.
- The Course is divided into 7 sections and each section has certain modules that have to be completed.
- The course has a total of 26 modules. Each module has different video lessons by experts.
- After completing a lesson, you can test your knowledge by answering few multiple choice questions. Remember, this is not a test but merely a self test for your better understanding.
- If you feel you are confident about a module, you can also skip to watch all the videos and attempt the Quiz. However, be cautious that you can only skip once to take the final quiz of the Module. If you are unable to answer all the questions correctly you have to watch all the lesson videos again and only then you will be allowed to attempt the test.
- On successfully completing a module quiz you earn the respective Badge of Completion for the module.
- The Quiz comprises of different multiple choice question. Each question has 4 choices and you have to choose the correct option.
- You can select any module that interests you and there is no need to follow the order in which they are given.
- The certificate will be awarded to you only on successful completion of at least 80% of the modules.
3. Course Modules
I. Take a business online – 4 modules
- The Online Opportunity (15 minute)
2. Your first steps in online success (30 minutes)
3. Build your web presence (40 minutes)
4. Plan your online business strategy (30 minutes)
II. Make it easy for people to find a business on the web – 5 modules
5. Get started with Search (45 min)
6. Get discovered with search (35 min)
7. Make search work for you (25 min)
8. Be noticed with search ads (25 min)
9. Improve your search campaign (35 min)
III. Reach more people locally, on social media or on mobile – 7 modules
10. Get noticed locally (20 min)
11. Help people nearby find you online (25 min)
12. Get noticed with social media (30 min)
13. Deep Dive into social media (30 min)
14. Discover the possibilities of mobile (20 min)
15. Make mobile work for you (35 min)
16. Get started with content marketing (35 min)
IV. Reach more customers with advertising – 4 modules
17. Connect through Email (30 min)
18. Advertise on other websites (25 min)
19. Deep Dive into display advertising (25 min)
20. Make the most of video (55 min)
V. Track and measure web traffic – 3 modules
21. Get started with analytics (30 min)
22. Find success with analytics (30 min)
23. Turn data into insights (30 min)
VI. Sell products or services online – 2 modules
24. Build your shop online (25 min)
25. Sell more online (35 min)
VII. Take a business global – 1 module
26. Expand internationally (70 min)
4. What will you learn?
After competing the course you will master various skills. Here are some of the topics covered in the modules:
- Google business listing
- Google business listing
- Google business listing
- Google business listing
- Google business listing
- Google business listing
- Google business listing
- Google business listing
- Google business listing
- Google business listing
- Google business listing
- Google business listing
- Google business listing
5. Benefits of taking the course
- This course will help you learn how to build an online marketing strategy.
- It will familiarise you with Search Engine Optimization (SEO) and Search Engine Marketing (SEMs).
- It will help you reach more people locally or on Social Media.
- You will learn to use analytics tools to understand online performance.
- The course follows the “Call-to-Action” approach. It provides an in-hand idea of establishing your brand in the digital space.
- The course is designed using bite-sized chunks, making it convenient for beginners to process things. Each section consists of videos and comprises check-in questions to ensure that the user is retaining information before hopping onto the next.
6. Certification
The good news is, Fundamentals by Google Marketing acknowledges your efforts, dedication, and time you spent over the entire course for building up your skill. The certificate provided by Google after 40 hours of learning, showing up correctly in the quizzes at the end of each tutorial, a final test, not only boosts your confidence but also builds up your character professionally in the following ways:
I. Improves your CV:
Getting certified by Google itself adds value to your CV. It helps give the employer a clear and in-depth understanding of your skills beforehand.
II. Find a Job
Becoming certified reflects that you have got genuine digital experience, and you are also always open to learning from various means of sources possible. Considering these qualities can help you land a job.
III. Getting promoted
Enhancing your digital knowledge can help you get promoted or start your own business.
Note: You will be able to download the certificate in pdf format once you have successfully completed the Final Test.
Is the Fundamentals of Digital Marketing course worth it?
The Fundamentals of Digital Marketing has been rated 4.7/5.00 all over the Internet, which marks it as highly resourceful and convenient for the users to acquire knowledge from their comfort space. It is highly recommended for those working with small businesses that need a good foundation to plan and execute marketing strategies. This course is certainly worthy of your time.
Frequently Asked Questions (FAQs):
1. I lost my certificate, where can I get it again?
You can easily download your couse certificate from the course landing page.
2. Who provides the Digital Marketing certification by Google?
The certification is awarded by Google in association with Interactive Advertising Bureau Europe and The Open University.
3. What knowledge and skills will I gain upon completing my Digital Unlocked training?
Please refer to the section titled ‘What will you learn?’, to know more.
Don’t miss this amazing opportunity. Start learning today!!
