Analytical knowledge is of high value in different industries. Almost every company demands web analysts and campaigners with well-off certified subject knowledge. Google offers one such free-to-use analytics platform and provides individuals with a certification verifying their knowledge and ability to use it. Google Analytics is a solution used by small and large-scale companies. Analyzing information has become a powerful asset for effective marketing campaigns and fine-tuning business strategies.
Now the question many ask is, “Is Google Data Analytics Individual Qualification/ Professional Certification is worth it?” The most straightforward answer to this is a big “YES!”
Before we focus on “Why?” this certification is worth it, we will quickly learn about what the Google Analytics program comprises and what constitutes the certification process?
The Google Academy offers six varied courses on the subject to master the analytics program. Each class ranges from beginner to advance technicality and is designed to help you leverage your knowledge and help your business benefit from all of its SEO campaigns. The lessons also introduce you to other google features that are believed to help you in your analytical journey.
- Course 1: Google Analytics for Beginners
- Course 2: Advanced Google Analytics
- Course 3: Google Analytics for Power Users
- Course 4: Getting Started with Google Analytics 360
- Course 5: Introduction to Data Studio
- Course 6: Google Tag Manager Fundamentals
Note: Each course is divided into four sections, except course #4, having seven detailed sections.
Google Analytics Certification Process:
Google certification is a simple four-step process consisting of:
- Sign up on Google Skillshop
- Take Google Analytics Exam preparation course & Exam material review
- Take the Analytics Certification Exam
- Clear the Exam and claim your certification.
Note: Google requires you to retake the exam after a year to refresh your skillset and update your certification validity with the latest knowledge and technical data information.
Is Google Analytics Certification worth it?
As a digital marketer, it’s essential to have the ability to measure and analyze results. If data analytics is your left-hand game, you will be a vital asset to your company.
There are multiple benefits of holding a Google Analytics certificate. It is an excellent option for a person who is new to data analysis as it contributes to their understanding and helps produce better results for their company. Furthermore, the Google Analytics certification exam is free of cost. On failure, you can retake the exam as many times as possible. So there’s practically no loss.
1. Adds weight to your Resume:
Getting certified by the most popular analytics platform in the world undoubtedly makes your resume look good. It is an eminent addition for anyone looking for a Digital Marketing and Brand Advertising role. It lets the employer know that you know how to use the platform and take the initiative to self-learn the features and prepare and pass the exam.
2. Skill Enhancement:
The analytics certification exam will help you acquire abundant analytical knowledge and teach various “how-to’s.” It helps you learn how to use the platform and familiarize yourself with its tools and features, that’ll be an essential part of your day-to-day job role. With different professionality levels, from beginner to expert, you learn various details required to become a better analytics user. An in-depth insight into the program will only act as an added value.
3. Gaining a competitive edge:
Being google certified can get more employers interested in the services you could now offer, which automatically gives you an edge over your competitors. Many companies look for candidates with this certification for specific positions when employed. Although some other companies may not ask for Google Analytics certification as a necessary qualification, it still helps you stand out from the rest in such a circumstance.
4. Increasing Individual skill Ranking:
During the program, you learn many tips and tricks to enhance your SEO campaign significantly and improve your analysis project. It also enables you to become a qualified web analyst for your company. You will get exposure to studying some areas that an uncertified user wouldn’t know well, such as Campaign tracking, Views and Filters, and Goal Tracking. Together, all these skills will help you rank at the top in your firm or organization.
5. Chance to be Google trained:
There are many other similar data analytics certification courses available on the web. However, the value Google holds as an MNC, and the wide use of Google’s Analytics Platform makes Google’s analytical certification worth more than the others. Further, if you claim you have the required knowledge to use the platform, not everyone is officially certified by Google. You can prove the same easily with a verified certificate.
Any agency would look towards a professional expert in generating organic traffic and has an analysis of what’s working and what isn’t. However, if you already possess advanced knowledge on the subject, it will be fun and easy to clear the certification. But it would help if you remembered that it would no teach you anything extra and is safe to skip unless you’re looking to be ‘Certified by Google’ or brush up some knowledge.
If you are entirely new to the field, this certificate is a great choice to gain exposure. Freshers with minimal knowledge looking to land an entry-level job need to learn more than just clearing the certification process. Remember, Google Analytics certification is a source of learning to meet the organization’s high-level objections and is not the only solution for everything.