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Just like every other industry, Artificial Intelligence is making waves in the fashion industry as well. The world of fashion has always been adaptive to changing technology as it directly influences consumer behavior. In the ongoing AI revolution in the world, the fashion industry is also going through a massive transformation. From designing, creating, marketing, supplying, and selling, AI is changing everything in the fashion sector.
It is also helping businesses in better streamlining their processes. AI has allowed fashion brands to reach out to consumers through social media, online advertising, and e-commerce, and Businesses have a better understanding of consumers than ever before. To stay connected to consumers online, you simply need a reliable internet connection like Mediacom. You can contact Mediacom customer service 24/7 to get more details about its fast-speed internet plans that go with your requirement.
However, if you’re a fashion enthusiast on any side, keep an eye on the changes AI is bringing to the fashion universe. Here are all the changes that AI is bringing to the fashion industry. Dig in!
- Fixing the Fit Issue
One of the biggest reasons people return clothes is the ill-fitting. This is more prevalent in online shopping as the design of a dress may change the measurements that one thinks may fit. With AI, many brands ask consumers for pictures and then advise the suitable measurements.
This reduces product returns, which directly results in high revenue generation. For consumers, it becomes easy that they can buy things and relax as they don’t have to worry about any last-moment returns and then wait for the next product to arrive. Also, AI is helping brands and consumers in knowing how to measure the body for a fit, so that you know exactly which size to buy.
- Designing the Apparel
For an industry that is so rapidly automating processes, the use of AI in designing the dresses is somehow neglected but is getting pace now. This started during the pandemic and is expected to stay as AI makes its way deep into the industry. Even though expecting creativity from technology that is largely based on quantifying entities is a bit difficult but scientists are adding such models that can make this happen.
This will be used as a helping hand for designers who can’t possibly take up their jobs as there is nothing more creative than a human brain. AI models are also expected to make an appearance on the fashion stage.
- Personalizing Dresses
With AI and the Internet of Things going hand in hand, personalization of things becoming popular and the fashion industry already has a big chunk of personalization. Suggesting clothes to people that are exactly what they want can be challenging, even for people who have been in the industry for a long.
AI algorithms can change the face of personalized shopping experiences. After carefully analyzing user purchase data, the products that were opened, and social media history, AI can suggest a personalized dress to consumers. This makes it easier to recommend a product that is likely to be the one that the user wants. With AI, users can also generate a dress that has the color, design, fabric, and measurement that fits their choice.
- Marketing in Fashion Industry
The way businesses market their products and services is being revolutionized by AI. Traditional ways of marketing, even digital marketing, won’t give brands the reach that AI-based marketing strategies can. The key here is the data analysis done by AI, which then empowers brands to apply the right marketing strategies, reach the right set of audiences, and make the right decision up until the last part, the deliveries.
When businesses identify new strategies using AI, this gives them an edge over competitors and increases sales and revenue. This is of great interest to businesses as it opens new pathways for them to reach a greater audience in a way that saves their time, effort, and money alike.
- Green Fashion
The fashion industry currently accounts for 8% of global greenhouse gas emissions and 9% of microplastics in the oceans. Going green is the only way forward for the fashion world because as the demand increases, the planet might not be able to handle all the emissions. AI can help manufacturers in analyzing what consumers actually want.
This way, there won’t be heaps of unsold products that mostly end up in a landfill that no brand wants to keep on its website. This keeps the environment in check all while saving the retailers from huge financial loss due to unsold items that people weren’t interested in.
Conclusion
The use of AI in the fashion industry is a subject of great interest for all fashion enthusiasts, retailers, and consumers equally. From designing to sales, AI is leaving its imprint on every step of the way.
