Sponsoring your channel can sometimes seem like a daunting task. When you think of sponsors, you think of huge sums of money and large numbers of TV commercials, not small content creators. If you’re a content creator, you’re lucky.
Whatever makes your channel attractive to sponsors, ideally also allows you to attract viewers. Before signing an advertising contract, you definitely need YouTube subscribers. Let’s look at how much do youtuber’s make monetarily through sponsorships on YouTube.
How Much YouTube Sponsors Pay?
There are two types of promotion that can be done by a youtuber in order to promote the products and services of the sponsor. Both methods have different payment methods. Let’s have a look at both of them.
1# Fully Integrated Video
Here you can create a complete video that looks more like a brand advertisement than your regular content. For instance, if you have a YouTube channel about audio equipment, you can review a microphone or if you have a channel about fishing, and you can discuss a particular brand of fish hooks and fishing nets.
Many YouTube users are happy to receive product reviews about affiliate commissions or free products. Note that for these types of videos, you can charge more than sponsored reading (think 5 x 10 times more). Those who got paid around $1,000 for sponsored reading should now charge up to $10,000 for fully integrated videos. Do you understand why you can’t do this for free items?
2# Sponsored Mentions
Sponsored mentions are those you read (usually at the beginning of the video) saying “This video is sponsored by XYZ BRAND”. In some videos, the authors agree with sponsors that they will just add text to the video. The rest of the content remains unchanged.
The amount paid by sponsors for this varies greatly. However, the starting point for negotiations will be in the range of US $20 to US $30 per 1,000 visits. This is a huge boost for YouTube creators, as the average salary for Adsense pay-out is only $2-8 per 1000 visits.
A simple negotiation method is to divide the total number of video views in the last 2 months by the number of videos you have posted. Then multiply your projected view (in thousands) by $20-$30 RPM. This is roughly what you can expect.
When Do YouTubers Start Getting Sponsorships?
Respondents ranged from new channels with no subscribers to channels with more than 500,000 subscribers. It’s great to see some of these big channels bring their experience, and we know the behavior of such celebrity YouTube content creators very well.
YouTubers charge brands between $10 and $50 per 1,000 views, depending on the estimated overall number of views of the pending video. If a video gets 1 million views, then YouTube’s revenue is between US $10,000 and US $50,000.
For Youtube creators, why they prefer to work with sponsors is obvious. YouTube ads only cost US $2 to US $8 per 1,000 views, and sponsors usually pay US $20 to US $30 per minute. But the real question is, why should sponsors pay ten times more to read live broadcasts instead of just buying ads on their channels? There are two main reasons.
- YouTube generates 45% of advertising revenue, so advertising on your channel is not as cheap as it sounds.
- When you share products, you get a significantly higher conversion rate.
So, now you understand why everyone wants approval. Usually, they can only get super popular and successful YouTube users.
Sponsorships Apps & Websites
Grin focuses on helping you grow your YouTube channel by connecting with other content creators and promoting collaboration. It has not yet partnered with sponsors, but partnering with other YouTube content creators means they can learn from each other and expand their influence until the sponsor is willing to work with you. Building your YouTube channel and brand is unique, which is why Grin helps you connect you with sponsors.
Famebit and Grapevine
Apps such as Famebit and Grapevine are widely regarded as the most popular way to increase YouTube’s sponsorship of smaller channels. Although they are not a perfect solution, they are pretty good. If you are a big YouTube content creator, you can still use websites that just want the first few advertisings offers like small YouTube users, they will continue to be open to you. This form of YouTube sponsorship of small channels is achieved through product marketing and affiliate sponsorship. These are some of the easiest ways to establish these connections.
How To Attract Sponsors?
Here are two ways you can score the best sponsors for your YouTube channel in the same industry.
Contact Brands in Your Industry
The best way to get sponsorship, especially when reviewing products, is to contact the brand or company in person to see what they can do for each other. Please note that this requires a lot of high-quality content. If you want them to work with you, please return to the requirements before starting.
Focus on Building Your Channel, They Will Follow
Quality drives traffic, and traffic attracts the attention of sponsors and brands. Once you grow big enough, you will start receiving emails and Facebook requests from brands and companies that want you to sponsor them. “Build it, they are here” may be a silly movie quote (this should definitely not be your only way of communication), but once it happens to you, you are doing something very good.
Finally, you know all about how to get the best and the most suitable sponsors for your content as a Youtuber & how much they should pay you for your marketing skills in your videos. All you need to focus on initially is growing your subscriber list and producing high-quality content.
Getting sponsors noticed in order to increase the conversion rate on their website can be done follow our tricks and tips. Let us know if you were able to make the right amount of money through sponsorships on YouTube and how this article helped you know your real worth!