In our marketing guide, we will talk about how collaborating with other brands on Instagram can be a very powerful marketing strategy. In this article, we will go one step further and show you how to get your first Instagram collaboration successful.
In addition, to help you lubricate the wheel of inspiration, we have shared some of our favorite collaborative ideas on Instagram.
4 Easy Steps to Ask for Instagram Collabs
Here are four simple ways to evaluate and ask for an Instagram collaboration for your brand!
1# Find a Suitable Influencer
It’s important to find someone to work with, isn’t it? You can scroll through the Instagram feed and select someone, right? Well, this is not entirely correct. You can’t choose anyone casually. You need to choose someone who can handle your product and business well.
For example, if you sell bohemian women’s clothing and accessories, you don’t want to work with street fashion bloggers. Instagram fans won’t care about your business at all, because they may be interested in the same urban style as the blogger, not the bohemian style.
Instead of looking for someone on the other end, focus on finding brand influencers with similar style and aesthetics to you and your company. Spend an hour chatting on Instagram to see who you want to work with. Make sure their style and personality match your brand.
2# Evaluate Fan Base
Focus on the social media account engagement rate, not the follower count of the influencer you are trying to reach out to. However, when it comes to collaboration, your numbers are important.
If you are looking for brand bloggers or influencers to work with, you need to make sure that their style and personality matches your brand, and you have the same number of fans. Even if you have worked with bloggers who have approximately 10,000+ subscribers, it’s not wrong to see if bloggers with larger Instagram accounts (we’re talking about thousands of others) are interested in working with you, but working with them can be more difficult.
Return to the list of bloggers you want to work with and who will be your closest followers. Don’t forget to keep it within 10K of your Instagram account following.
3# Pitch for Collaboration
Do not ask for a collab with others through private messages or DM’s. Not everyone is constantly checking their private messages, so your messages may not be read. You are trying to close a deal, and the deal is professional enough, you should receive a request for collaboration via a professional email.
Some people post their email address on their Instagram profile to simplify collaboration. Others post this information on their website. Find an email address, and if all other methods fail, ask them how best to contact them for collaboration. This may be a direct message, and if an influential brand chooses it, there is absolutely no problem.
If you are a company, contacting for the first time or looking for Instagram collaboration, you must come from a professional email address. Send emails to bloggers or influencers you want to work with as it looks and sounds more professional.
4# Discuss & Seal the Deal
It is very important to analyze the details of the influencer collaboration with the brand you work with. It all starts with the type of product the influencer receives. Are there any well-known products that can be promoted, or what can bloggers choose to donate?
Speaking of features, what Instagram features will bloggers do and how many? Generally, the more posts you add, the more money or some form of compensation you must pay to the blogger.
Everyone hates talking about money, but this kind of conversation needs to take place. Do I need to pay first or pay after the work is completed? How does the blogger only get free products? When it comes to each collaboration, the details are even more different, but in the sense that you need to fine-tune all the details, the settings are very similar.
Detail out all product information in Instagram posts to compensate for this. If you have no problems at the beginning, your collaboration will be smoother.
How to Pitch for Instagram Collaboration?
Here is a list of things you can do and include in your email or message to the influencer you wish to reach out to in order to successfully bag a collaboration with them on Instagram.
- Write a short and engaging topic
- Add a direct link to your Instagram and blog instead of a news page-don’t force them to take extra steps.
- Add your qualitative statistics, engagement rate, monthly views & demographic data
- Quickly list the top 3 brands you have worked with, and then link to each promotion.
If you are not familiar with the brand, please include your monthly growth.
- People can judge whether an email has been sent multiple times. So, add real compliments or personal facts to the company to make your product stand out.
- All emails should be as short and clear as possible: 3 paragraphs at most, 3 sentences per paragraph.
- Use bullets and bold to emphasize key elements. It is possible that your letter will not be read in its entirety as it might be scanned.
So please make sure they see your best shot. Imagine how many emails this person receives every day. Now if you are that person, would you read or scan all the emails? Think wisely!
Collaboration on Instagram is unique to every influential person and every brand. Once you take this path, you will automatically gain insight and can correct your mistakes. All you have to do is to prioritize your work and your constraints.
After setting up Instagram influencers, collaboration opportunities became commonplace. Although navigation can be tricky, Instagram collaboration provides plenty of opportunities to help you define your presence and earn a decent income.
The best advice we can give you is to always be friendly in the negotiation, be honest with yourself and trust your instincts. Therefore, when you receive a request, please do some research, check your promise, read their terms, and then agree to collaborate!