In order to become an Amazon Influencer, you must join the Amazon Influencer Program which enables you to open up a storefront on the site and helps you host products and recommend them to your followers. Most influencers work within a specific niche such as health and fitness, or clothing or even beauty products.
Influencers need to secure a following. Even if you are a micro-influencer, Amazon is happy to work with you and helps you build your network and following list.
Let’s understand the steps to become a successful Amazon Influencer.
6 Steps to Become a Successful Amazon Influencer
Step 1: Registration
Start by signing up to the Amazon Influencer page on the header image and click on the button to create a new Amazon account. You need to register the following information to create an account:
- Email Id
- Phone Number
Your Amazon customer account act as a base for applying to the Influencer program. Once you fill out the customer data, it transfers most on the information to the influencer program. You need to following details in order to set up your Amazon Influencer account:
- Access to your prominent social media account
- 250 x 250 px profile picture
- Optional header image
- 350-character bio
- Username or URLs to your relevant social media accounts
- Address for reports
Only after filling out all this information, you will qualify for the Influencer program.
Step 2: Apply to the Influencer Program
Once you have registered, amazon will direct you to choose between your social media platforms amongst three options- YouTube, Instagram or Facebook. After selection, you will link your amazon account to your social media account.
It is always recommended to choose the most used social media platform by you as more the followers, more are the chances of a successful application.
Step 3: Build Your Storefront
Members of the Amazon Brand Registry creates storefronts in order to increase interest in their brands. Influencers have access to the storefront and it is what makes things different from the standard Amazon Associates account.
Always promote the products you use and show your followers using the products. The storefront doesn’t have a lot of customizing options and the designs are a limited series of different lists displaying your products. In order to make your storefront unique, put a profile picture and a header image.
Step 4: Fill Your Storefront
Promotion of your products will depend on the following factors:
- Type of Content
Content on several social media platforms vary as blogs, YouTube videos, short-videos, short-form content and photographic content. Usually there is a crossover, in that case you should focus on which products will be most effective to produce. For instance, a fashion blogger will take pictures wearing clothing items and accessories.
- Social Media Platforms
Amazon does not believe in discriminating against accounts, as they don’t discourage you to have your account on several platforms which they don’t recommend such as Tumblr, Reddit, LinkedIn etc. Someone with a strong LinkedIn presence could promote marketing reading or blogs.
- Choice of Products
If you are a part of the Amazon Affiliate program, you are allowed to share your content and products with others, but you are likely to share products you do not prefer. To promote, you need to find products with an interesting subject matter.
Step 5: Promote Storefront on Social Media
After establishing your storefront, you need to promote it. The storefront is an added advantage over the standard Amazon affiliate program of being a full resource. Here are some quick tips you can use to promote your storefront:
- Add Link to Bio
Every social media platform asks you to add a biography which you can change anytime. If you wish to have an Amazon storefront to be central to your earnings, you need to display it on your social bio or near the top of your link in bio.
- Add Link to Landing Page
If you wish your social media accounts to land back on your website, you need to add your link on your home page. Place your link alongside navigation bar, which acts as an extension of your website. Do not place it in your “about” section.
- Build Product Specific Content
Regardless of whatever content you create, you need to make sure you create blogs, videos or pictures displaying your products. The ideal Amazon influencer focuses on aligned topics of blogs and their main aim is to promote those products. Some people even write reviews on the item and provide an affiliate link.
Step 6: Track Progress & Payment
If you know what is Amazon Associates, you can track your progress and the number of conversions. The Amazon Associates dashboard provides you the following data:
- Total items shipped
- Total earnings
- Total items ordered
- Number of clicks
- Conversion rate
You can see the data in a combination bar or line graph which is a visual depiction of the breakdown of details. In case you are new to the platform, making your first sale is your first success. Once you begin selling, there is no looking back. You can then measure success needs to be specific, attainable and constantly growing. Always think one step ahead.
You will begin receiving the payments 60 days after the end of the month the items are purchased. For instance, your earnings of January will be paid at the end of March. In case you feel you are being underpaid, check on the data in the reporting tab to check the status of orders. Amazon does not allow to earn commissions from people you already have a relationship with.
In order to become an Amazon Influencer, you need to get accepted in the program and you need to have three separate social media accounts on different platforms. If this blog helped you enter the Influencer program and become successful, let us know!