Did you know that brands spent $5.67 billion on influencer marketing in 2018? By 2020, this amount reached 8 billion U.S. dollars. With the increasing popularity of influencer marketing and brands spending a lot of money on it, it has become profitable.
When Instagram influencers have a large number of followers and highly engaged audiences, they will come and ask for a lot of money. Instagram influencers can charge between US $75 and US $3,000. Even if you are at the low end of the scale, just one Instagram post is still a lot of money.
It is not easy to become an Instagram influencer with a solid follower base, but it takes a lot of time and effort to reach the stage where it can influence the audience. But if you are really interested, then you have come to the right place.
In this article, we will detail the things you need to do to become an Instagram influencer and start making money.
6 Steps to Become a Successful Instagram Influencer
1# Create Instagram Business Account
Unlike your personal Instagram account, a business Instagram account allows you to access various features that can help you increase your followers. Assuming that there is no business account, its growth and the number of people it can cover is limited.
With a business account, you can access the integrated Instagram analytics tool, which provides you with comprehensive information and data about your followers. From the moment your followers are most active and where they come from, you can use Instagram Insights to view one’s performance metrics.
You will also get tangible information about engagement (likes, reposts, and comments), website traffic, brand sentiment, and sales (generating revenue and conversions).
2# Choose Your Niche
To become an influencer on Instagram or other social media, you need to find a niche that you can focus on. To stay true, choose a niche market that suits your interests and experience.
In other words, it should be something you are familiar with and can argue for hours without getting bored. This is very important if you ultimately want to become an authority on a particular subject. The more enthusiasm and knowledge you have on a topic, the more people will see you as a reliable source of information on that topic.
3# Post High-Quality Content
Blurred selfies or food photos in low light usually don’t attract a crowd of crazy fans. But if you share high-quality, non-pixelated, beautiful images that can inspire, educate, or entertain people, let’s talk about it now.
If you want your account to grow, buy a good smartphone or DSLR and take the time to take high-quality, well-lit photos in the right focus. You should also make sure you write attractive headlines, make sure your subscribers like your aesthetic and fit your niche. Talking about sensitive topics in a way that is not aesthetically pleasing can lead to misunderstandings or ignorance of your communication.
4# Fix the Content You Created
Although Instagram is largely a visual platform, content is just as important to aspiring influencers as images. Based on your brand tone, audience preferences, and personal brand aesthetics, you should choose content that can interact with people in a meaningful way.
This means that although you can talk about relatively general topics (fitness, travel, food, fashion, lifestyle), you have put in extra effort and have unique views, trends, opinions and more. Also, make sure to use the correct hashtags so that your posts have a greater impact on the correct audience.
The frequency of posting will also have a huge impact on your growth as an Instagram influencer. Based on how often you publish new content, analyse your pages and your audience preferences, you can decide how often you publish. As a general rule, don’t post more than once a day and no more than five times a week.
5# Prioritize Engagement
Although there are ways to quickly increase followers and engagement, these choices are often unstable. They will attract your followers and attract your attention, but only for a limited time. Therefore, if you want to build a lasting influence and become a successful Instagram influencer, this is not a viable option.
Although competitions can help you get new subscribers, you don’t want people to follow you just because they want to win free content. Therefore, keep this option only to reward your loyal fans occasionally and even strengthen the connection with your brand.
Instead, focus on consistently delivering high-quality content. Even if you add content to your channel from time to time, you can interact with your followers through stories. Use Instagram Stories to ask or answer their questions, conduct surveys, give them insights into their daily lives, and more.
6# Determine Your Pricing
One of the most difficult steps in becoming a social media influencer is deciding how much to ask for pay. Considering your followers and other factors, you must clearly understand what a reasonable bid looks like. The quantity, level of participation, niche and quality of the content should be kept in mind.
When you have only a few thousand followers and are hardly interested in your posts, you can’t expect the brand to pay $250 for your Instagram posts. At the same time, if you only charge $50 per post and 500,000 subscribers are actively interacting with the content, you may need to rethink the cost.
Choosing a reasonable fee will help you lay the foundation for your value as a content creator. It will also help you connect with brands that suit your needs, because influencer pricing is usually an important consideration in finding them.
If you are not sure what a reasonable bid is, consider using Influencer Marketing Hub’s Instagram Money Calculator, which uses factors such as the number of followers, engagement rate, and average likes per post to estimate your financial value by sending you a elaborated mail.
Hope this article was useful for you to understand how to become a successful and effective Instagram influencer in 2022 just by following these six simple steps. Let us know if this article helped you shine over Instagram!