While many businesses hesitate to collaborate with bloggers and influencers on Instagram because they do not have any idea how to go about it, we’ve got it covered. In this guide to collaborative marketing, we will learn about how collaboration with brands on social media can be a powerful marketing strategy.
The best way to engage your target brands is to approach them with a crazy amazing idea, something that is beneficial for the both of you and on top of that, something that would be valuable for the audience.
In this blog, we are going to take a step further to show you how to actually land your Instagram collaboration. With these easy steps, your next collaboration should be a breeze.
Ways to Land BrandxBrand Instagram Collaborations
Follow these ways and steps to set up your first brand collaboration on Instagram!
Set Your Goal
During the planning process, when you set the marketing strategy, you need to be clear on what you want to achieve through the brand collaboration. The idea of collaboration is not about starting with a big, creative idea but it is about understanding the marketing goals.
Your campaign goals might include growth of email list, Instagram followers, product sales or content creation. Whatever they might be, they will guide you towards the most suitable brand for collaboration in order to get the best results.
Find the Right Partnership
To find the most suitable partner, you need to ensure that both, you and the brand must have similar target markets and that you are in complimentary industry spaces. Also, make sure your goals are aligned with each other in order to be valuable to your target audience.
Once you find the right partnership, it is a win-win situation as the collaboration will attract great marketing ripple effects such as user-generated content and media mentions.
Before you seek any brand for collaboration, it is important to understand what you bring to the table and how will you be valuable to the collab before reaching out or asking for what you want.
It includes evaluating your products, services, skillset, venue, content creation, social media performance and email channels which are valuable business assets that you own and you can leverage to the collaboration. So, do not underestimate yourself.
Engage the Right Way
Do you know how important it is to frame a proper message or mail to your target brand for collaboration request? Well, it is not that easy, especially when you might be left in the unopened messages.
Do proper research about the brand and personalize the intro note. Avoid copy pasting and make sure you keep the message tone friendly, short, sweet, personalized explaining how the collaboration is beneficial to them.
Negotiate a Fair Deal
It is essential for any Instagram collaboration deal to be open for negotiation. Going into a meeting with a fully-formed idea can get tricky. It is recommended to approach a collaboration with a solid goal and a flexible attitude when it comes to creative execution as it is a way to help you negotiate a fair deal.
Also, prepare the required documents such as Joint Marketing Agreement and MOU documents to keep the contract in place and safe.
Hold on for Best Results
How would you feel spending thousands of dollars on a collaboration, having a great idea, but no one knows about it? It is painful and a waste of time, right?
Therefore, it is essential to build a marketing plan which is advantageous for both and to utilize the best marketing channels you both have available in order to get the best possible results out of the collaboration.
Schedule, Post, Track & Follow Up
Once your campaign is prepared, it is now time to share it with the Instagram followers. On Instagram, it is easy to hype up a new co-branded campaign, especially utilizing tools and features such as Instagram Stories, Reels, Countdown Stickers and Shopping Tags, if you have a product to sell. Also, ensure scheduling your posts and content in advance to avoid missing out on any opportunity, even your Instagram stories.
Now that your campaign is live, it is important to keep a track of the performance will staying communicative with your collab partner. Sharing results and evaluating results against the marketing goals, will help you measure Instagram engagement. You can easily do it through the Analytics Dashboard.
Lastly, do not forget to share these stats with your collab partner and the CVS report with the team.
3 Best Collab Methods for Best Results
- Hire a Brand Ambassador or Influencer
To increase your visibility on Instagram, you must collaborate with someone who has a great following and is working in the same or similar field. Wouldn’t you want models or fashion bloggers styling your products and sharing it with their followers to help make your brand noticeable?
Hiring a brand ambassador or an influencer in the similar field is the best option for a successful collab.
Are you launching a new product or offering the best sale of the season? You need to get as much attention and exposure as possible. The best idea is to crack a deal with a blogger or brand influencer to do frequent scheduled shoutouts of your message and products on Instagram at a specific time for promotion.
Even though it could cost you a little more money, it can generate immense leads.
- Host Giveaways
Along with the help of an influencer, share the giveaway details with your target audience to make them more interested and intrigued in reading more about your brand collaboration. It will not only build up the excitement but also cause more buzz around the brands increasing leads and entries to win the giveaway.
Brand x Brand Collaborations is not something you would want to miss out on. With each collaboration, you have a high chance of doubling your Instagram reach while growing your consumer base without spending extra bucks on marketing.
So, what are you waiting for? Start your research today!