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You might have heard about this term which is a vital tool in the digital marketing world known as Search Engine Optimization (SEO), but to have a solid grasp over this complex and multifaceted topic you need to understand more than just basics.
Made up of multiple elements, SEO is important because it offers many advantages to your website or product and brings in more opportunities to convert potential customers into buyers.
As Google estimates around 3.5 billion searches per day by a growing volume of 10% every year, it is the largest browser in the market making SEO a no brainer for customers to meet their needs and demands. Having SEO as a crucial part of digital marketing, we have listed down some points as to why SEO is Important in the Digital World?
Why is SEO Important?
Targets Quality Web Traffic
Day-by-day increasing web traffic, that is, more potential customers visiting your website, is the main goal of SEO. For instance, lets consider 35% of clicks go on the first ranking page, and the first five listings on the search results get over 70% of all the clicks.
If you wish to increase more traffic on your website, you need to make sure your SEO practices rank among the top of the search results among the first five search results, ideally number one. The websites are optimized for particular keywords in order to bring organic and quality traffic, which in turn increases the conversion rate as only people who are looking to buy will look through your website.
As people often avoid to click on adverts in search results, skipping straight to the organic results, SEO is a great way to boost the traffic as organic results are responsible for almost 51% of visitors on websites.
Visibility and Rankings
As the main focus of SEO is to build visibility so it becomes easier for potential customers to find you when they search for specific keywords. Visibility is directly related to the ranking of your page. The higher you rank on the search engine result page (SERP), the more likely are potential customers to find you and click through your website link.
With effective SEO practices, there are higher chances of visibility and better rankings, especially when a quarter of web users never click past the first SERP. If your website is buried under a million other sites, you will never be noticed.
Using tools like Google My Business can help mention your location and also embed maps to your website for easier local searches. SEO helps in optimizing your Google My Business account in order to rank in the map pack among the majority of local searches.
Better User Experience
As the website owners put in all their time and energy to generate interesting content and optimize the site for better SEO practices in order to improve the rankings and usability of the site, it helps in creating a user-friendly interface which improves the potential customer experience through the site.
For example, once you begin to take steps to make your site responsive, it will appeal to the masses and allow mobile visitors to share the same experience as the Laptop and PC users. Similarly, increasing the page load speed reduces the bounce rate and motivates the users to spend more time than usual on your website. Almost 50% of users expect your site to load within 2 seconds and the longer it takes to load, the higher is the bounce rate, making the conversion rate lower.
Trust & Reputation Building
As the concept of authority becomes more popular in the digital world, it is becoming more and more important for the websites to become more trustworthy, authoritative, high quality and relevant for the potential buyers.
More the authority, higher is the ranking on the site, in turn building the consumer base. If you fail to show up on the first page of the search results, your company might not seem as trustworthy. It is an indication that you need to grow your marketing and SEO practices in order to gain reputation among the competitors and to become visible in the organic search results. As you put in more SEO efforts, it increases your brand awareness and encourages more buyers to visit your site.
Inbound Leads
Unlike the traditional outbound marketing which revolves around reaching out to buyers whether they wish to hear from you or not, inbound marketing helps in reaching the audience easily by finding out when they really want the information.
Inbound marketing is more customer centric, as it does not interrupt the consumers search by easily makes the resources available and accessible. Once the users are ready to spend time researching your industry or wish to learn about more options, is when you market your product to them. It becomes not only convenient for the buyers, but also results in bringing more qualified leads to the website.
This process helps in reaching out to customers only when they are considering to make a purchase or contact a service related to your industry, and increases the chances of your marketing messages to translate into more sales and leads.
Gives Competitive Edge
As SEO becomes a staple in the digital marketing world, more than 60% of marketers belive that their online business has boomed or is continually booming because of effective SEO practices and by building their online presence.
It helps in bringing more people to your website as your page improves further on SERP, giving you a competitive edge over other websites working in the same sector. While your competitors also work towards improving their SEO ranking, with an effective SEO strategy of your own, you can keep up and move ahead of them in order to stay longer in the digital market.
Conclusion
As adopting SEO might seem like a complex practice in the beginning, it helps in evolving user experience, adopting emerging technology and change in algorithms, increasing the visibility and leads of your website and business.
Now you know how SEO can accomplish a number of goals for your business, and why it is so important for digital marketers to have a solid grasp over this effective online practice.
If you don’t believe us, try it yourself and let us know your results!
What do you think?