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Google Search Console is an often-overlooked piece of analytics because webmasters focus on their dashboard and Google Analytics. It’s easy to forget about Search Console and give it a try. However, some of the best data isn’t available on Google Analytics and is displayed only in Search Console.
One of the most common scenarios is finding that your site has a lot of impressions but few clicks. You are doing something right to rank high in Google search results. However, something else is happening because people are not going to your site.
Let’s discuss in detail about Impressions you find on your Search Console.
What Do Impressions Mean?
An impression is the number of times a link is displayed on the search results page, if there is a link at the bottom of the results page and the user does not scroll to the bottom of the page, in which case it is considered an impression. Impression is for a website. An impression is different from a CRT because for an Impression the user does not need to click the sitelink to count the impression, and only the sitelink is displayed on the results page when in the CRT the user has to click the link.
Through the Search Console, you can go to the Performance section and then to the Search Results section to see Impressions at a glance. It should be noted that the Search Console only includes reports of regular impression network visits and does not provide any information about ad clicks.
If a search item includes multiple links, impressions for the site and URLs are registered differently. For example, suppose the knowledge diagram includes five URLs for your site, then the data grouped by site will count only one impression, and the data grouped by page will log five pages with one impression.
Role of Impressions in SEO
Valuable keywords have a big impact on website optimization as users search the Internet for answers to their questions and enter the keywords they want to find. Search, if you have created content related to these words, then the content of your website can be shown to users, this of course depends on the ranking of your site in the search results on the results page, in order to get high rankings with related keywords, it must also ensure quality, relevant and of course updated content to attract more users and get high organic traffic to your site thanks to these benefits.
In order to create more popular content for users, you have to pay attention to different points, for example, you can browse other pages to conclude the users’ favourite topics, and with SEO-related articles, you can try to improve the ranking of your site, simply.
After a while, besides the number of impressions, you can also increase your site’s CTR and remember that the combination of click-through rate and number of impressions can be amazing. and effectively match your website, and after a while, the search engine robots will receive a signal based on the quality of your website and change the ranking of your website so that users will notice your website more and can get your questions answered through their website, ultimately providing a positive user experience.
How to Fix High Impressions & Low CTR?
Most of the time, if you make high impression rate on Google search results but get a few clicks, you should do one of three.
1# Work for Higher Rank
One of the most common problems is people who have a site rating of 9/10, so they get the maximum impressions but the minimum clicks for that page. Being able to outperform the competition and rank higher will go a long way.
2# Alignment
Align the title and content of the web page with the task selected by the user. Users have goals in mind when they search for something, and your content should be consistent with their mission. For example, providing a page of information when a user wants to take an action is garbled and may discourage clicks.
3# Review Your Expectations
To be honest, most people see data like this and see problems when the real problem is not there. Check again if you have any issues that need to be fixed before you start making any significant changes to your content.
Impressions Overview
- High impressions and low CTRs can show you that many users may have viewed your site and are familiar with your brand, and chances are that your brand will remain in the shadows after a while. Pay attention to them, so we conclude that an impression can inform the rating that a site may receive in the future, as we mentioned, the search console shows that only regular visits can help do the best to get organic traffic so that we can increase the number of impressions of our website and, ultimately, the number of clicks, which allows to achieve the ultimate goal and, after a while, become a well-known brand in your field.
- Impression shows that even if a link is not clicked, it still has value, the keywords you choose for your content, the meta description and the URL, affect rankings and impressions. You can decide if a keyword is selected. whether users will search or not, or, in other words, through impressions, you can find out the number of searches for keywords in your content and the reasons why your website does not rank in the top positions. First on the search results page, other reasons for people using the keyword are also valid.
The Bottom Line
All in all, there are many tools available to these days that make things easier, and every effort is made to help website owners and users do better in achieving their goals. Search Console is special among these tools, and everyone who deals with the Internet should know it and get help from it. One of the information that this tool gives us is the impression that we have fully described to you.
