Tips to write a convincing Insurance Renewal Email

Now make your customers stop scrolling through their email. Let them pause their fingers and stop as soon as they glance at the subject line of your Insurance renewal email.

Sending an enticing and catchy email to your clients is crucial to retaining your customer base. No matter what business model you follow, be it B2B or B2C, you will have to dig in deep and research a lot every time you plan to send out an email to your clients. You must be very clear and precise while formulating an email because it will help you sell your services and motivate your clients to extend their subscription/ contract/ license/ membership with you.

Structure of an Insurance Renewal Email

To formulate a convincing email, you must take care of the elements you will use in your email. Below is the basic structure you can follow while writing an insurance renewal email.

1. Subject

• It should be of 30 characters so that the whole Subject is visible in the Gmail interface.
• It should be catchy.
• Keep it short
• Don’t use difficult diction or words.
• Make it easy and catchy.

2. Email copy

• Firstly greet them by using their name. Using their name is always a good option as it leaves a good impact. 
• Begin by telling them how dedicated you are to providing them with the perfect solutions with a finesse set of services.
• In another para, encourage them to meet an agent and tell them how it would benefit them. 
• Or suggest they have a quick call with you.

3. End

• End it by telling them your name, greet them in a fun way, and mention your designation below.

Tips to make your mails better & get a Response

1. Write straightforward subjects

• By writing straightforward headlines, you can show your customers exactly what to expect from your email.
• You have to write a subject line that would make them click.
• Add power words in your headline that would make them curious about your email.
• Make them stop scrolling and let them glance at your subject line.
• You might consider sending personalized Subject lines to catch their attention.

Examples of some short and precise headlines

• We will talk about {policy name}
• Reminder! Your plan is about to expire.
• Have you tried {insurance name}
• {client name} I am here to help
• We have got you covered!

2. Always keep the Email copy short and precise.

Your Insurance renewal mail should always be formal, and you should try to be as precise as possible. Always remind your client about your services by giving them a small intro about the policies and the company.

Try to break your messages into bullets, paras, or lists. Also, don’t put down all the information in one wordy para. Doing so might make the consumer loose interest in your mail.

3. Formulate your email in such a way that it communicates all of your points-

• The value that your insurance brings out.
• A legit proof to support your promises.
• Talk about how your client will be benefited.
• Encourage your recipient to click the call to action (CTA) button.

In case your email is way too long, you can

• Eliminate vague information.
• Include promising statements, but only when you have proof to support it.

4. Always end with a compelling call to action.

No matter how enticing, short, or precise your mail is, you must keep reminding your client to act upon something. In this case, once you have mentioned the benefits of your insurance, you can put forth a point that would encourage the clients to continue their association with your company.

5. Don’t use the wrong email addresses.

While sending mass email addresses, one might hurry and end up putting the wrong email addresses. Thus, keep your eyes open to check the email addresses to which you will send the final insurance renewal email.

6. Don’t forget to attach your supporting files or proofs

While writing emails, a prevalent error that occurs is a faulty hyperlink. So every time you create a hyperlink, make sure that the hyperlink is working.

Four Insurance Renewal Email Template

1. Thanking them for their association with you

Hey [Client name],

Thank you for associating with {your insurance company name}. We want to remind you to renew your insurance to keep the benefits. Also, we would request you to rate our insurance company here.

See the button below? Click on it and continue your journey with us.

[CTA button}

Cheers

(your name)

Team {insurance company}

2) Selling your insurance renewal

Hi (client name),

I am (your name) from (Insurance company name). I am here to remind you about your insurance policy on (Issue date). Extend your association with us by renewing your insurance before (Expiry date).

To see how XXXX no. of people have secured their future by opting for (Insurance name)

Click on it and continue your journey with us.

[CTA button}

Cheers

(Your Name)

(designation)

3. Encourage them and motivate them for their insurance subscription renewal

Hi [Client name],

Thank you for being associated with us. We hope our insurance policy will help you meet your dreams and secure your life. Our insurance has the following features that help in the following.

•            Security

•            Sense of safety

•            Belongingness

•            Future planning

I’m also attaching a few resources for you to gain a better understanding.

CTA

Best,

[Name]

(designation)

4. Tell them about how they can secure their future

Hi {Client name},

We want to remind you to renew your insurance policy before it expires. Now continue securing a promising and safe future.

Here is how XXXX no. of people have relied on us to secure their lives. Please speak to our agent and learn more about (Insurance company name)

CTA

Best,

[Name]

(designation)

Conclusion

The above samples are short and precise. Also, the copy is broken down in paras, making the document easy to read and understand. Write so convincingly that your client ends up tapping the CTA. Once you have cracked the trick of writing an enticing email copy, you can generate a massive no. of leads. Thus, your words can quickly help you sell or promote your insurance services.