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If you’re going to spend money on a LinkedIn campaign, you should know that the carousel ad is one of the best ways to reach your target audience. But if you have no idea how to create a carousel ad, it can be difficult to even get started. That’s why I’ve put together this list of the best LinkedIn carousel ad examples and templates.
What is a LinkedIn carousel ad?
Carousel ads are sponsored online ads. Carousel ads are one of the features offered on LinkedIn. The Carousel ads-making feature on LinkedIn allows ad creators to generate promotional content by selecting options that appear at every stage. By using the Carousel ads LinkedIn users can create objective-driven ad copies in no time and post them on different social media platforms.
How to create a LinkedIn carousel ad?
A carousel ad is a new way to present your company’s products and services in a more visual way. Please Note that:
- A carousel ad features up to 10 cards that showcase different aspects of your business and attract the attention of your target audience. Each card can also be linked to a specific landing page on your website.
- Ad creators can use a minimum of two and a maximum of 10 cards in one single advertisement copy.
- Each card has its own image, headline, description, and URL. You can also attch a call to action button for the users to click and reach your desired page.
- The format supports image, video, and text cards with descriptions of up to 70 characters each.
- The carousel ad feature on LinkedIn also allows ad creators to use videos in their ad copies. Sometimes demonstration-based or story-based ad campaigns require videos for better impact on the ad viewers.
LinkedIn Carousel Ad Features with Examples
1. Ad to create user interest in the offer or cause
Use of multiple cards can share a message that deepens the impact on user. The use of multiple images or videos can keep the user interested for longer periods of time.
For example, if an ad maker wants to show product images in greater detail s/he can use pictures of product exterior and interior and product usage demonstrations. Or if the ad maker wants to showcase a property s/he may use several images of the house, building, or campus.
Example: WeWork Carosel Ad
This WeWork Ad showcases the benefits of working with them while showcasing the different areas of its coworking space like the conference room, individual cabins, leisure area and more. It is a combination of 5 pictures and 5 associated messages drawing the attention of the user.
2. Lead generating Carousel ads
The Carousel ad feature in LinkedIn offers the option of lead generation to the ad creators. Advertisers who seek to generate leads from the Carousel ad can select the option for lead generation. The Carousel ads that include a lead generation feature can have a call to action or cta button. Lead generating ads are suited for online sales campaigns when viewers click on the cta after being inspired or impressed by the ad they are directly led to the promoter page for a desirable set of actions that can be closing sales or giving feedback.
Example: LinkedIn Marketing Solutions Ads
This Ad is all about how this platform can increase user interest in your product and service and why you should market with LinkedIn. At the end of the Ad, if the the Call to Action Buttion ensures that all interested users are converted into potential customers.
3. Targeted and retargeted Carousel ads
The Carousel ad-making feature on LinkedIn allows for targeted advertisement. Under targeted advertisement campaigns ad makers can specify the target audience for the promotional campaign. The leads obtained from the lead-generating Carousel ad feature can be used for defining the targeted audience and retargeting the advertisement campaigns.
Example
For example, if the ad maker gets leads of certain contacts who liked and bought a certain product, then the same audience can be retargeted for similar products and content, relevant upcoming offers, price discounts for loyalty purchases, refill and service offers on purchased products and other retargeted promotions.
Samsung Job Offer
This Ad by Samsung is only for engineers looking for work. It is a very targeted ad calling upon prospective employees.
4. Location-based Carousel ads
Sometimes the promoter or ad maker may want to target specific locations for certain ad campaigns. The location selector option on Carousel ad-making feature on LinkedIn allows the ad creator to specific geographical locations. Locations-based ad campaigns can be suited for the promotion of content having relevance for particular locations only.
Example
For example, a local political organization can seek a location-based promotion campaign in states which are going for the polls or in the state where a local candidate has filed nominations. Location-based campaigns can also be used for promoting and gathering support for local causes of society, governance, and the environment like cleanliness and maintenance of local water bodies. Businesses that introduce their products in local markets can also opt for location-based campaigns. Limiting the ad campaign to particular locations allows the promoter to be mindful of budgetary constraints and monitor the effect of the campaign location-wise.
Facebook Carousel AD
This is another job posting with the location of the office being Singapore. It is a area specific ad.
5. Language based Carousel ads
Using the select language option on the Carousel ad-making feature on LinkedIn the ad creator can also specify the languages of the ad campaign. English is a default language; however, ad-makers targeting the different audience groups can choose different languages Ad makers can choose one or more languages at the same time or a particular language at a time.
Example: LG’s Ad in Spanish
6. Metrics based Carousel ads
All ad makers would want to know how their ad campaigns are being received by their targeted audiences. They would like to keep track of how many clicks their campaigns are getting per hour, contacts of users who show interest and select the cta or lead buttons, rate of user conversions, which content and displays are getting more clicks, and which are getting the least. The user tracking metrics of the Carousel ads make it possible for the promoter or ad creator to measure and track the response generated for the ad campaigns.
Several categories of response tracking metrics can be generated which can provide classified information to ad promoters for targeting and retargeting of promotional content. Ad response metrics enable ad campaign manageability through ad campaign measurability. Though the ad response tracking option is not mandatory for selection however most ad-makers prefer to check the box.
7. New and existing Carousel ads
Using the Carousel ad-making feature on LinkedIn, ad makers can create new ads as well as tweak the existing ads already created. Creating a new ad every time can cost more time, budget, and effort. Sometimes the existing ads can just be tweaked with new messages or content for a different kind of promotion campaign. Tweaking options of existing ads on the Carousel ad-making feature in LinkedIn allows ad creators to modify their earlier campaigns in different ways for new target market segments or retargeting of existing segments.
More Options on the Carousel ads
Ad creators can discover more options on the Carousel ad-making feature on LinkedIn by signing in for the feature. Signing in to Carousel ads on LinkedIn requires some basic eligibility criteria. After successful sign in to the feature, ad makers can access several creation and assistance tools for generating unique and deep promotional content.
8. Increasing website visits
The Carousel ad feature in LinkedIn includes an advertisement objective of increasing website visits. Advertisers who just seek to increase website visits through the Carousel ad can select the option. Being specific about the ad objective is important for minding the budgetary constraints. Since Carousel ad making is sponsored they are charged and selecting more than one option increases the ad-making price for the ad creator. Many advertisers may seek to only increase traffic to their websites through the Carousel ads. The carousel ad feature on LinkedIn allows the ad creators to tell their stories and the benefits of directly visiting their websites.
Example: Deputy Ad for its Scheduling App
Deputy’s ads attrats user and promises them the incentive of a free trial to make them visit its website.
Businesses benefiting from Carousel Ads
Several leading businesses the world over are benefitting from ad campaigns created by using carousel ad features. Leading organizations are using carousel ad-making features to achieve the different promotional objectives that have been discussed above. Top companies of the world that use carousel ad making a feature on LinkedIn to create effective promotional campaigns include:
Microsoft, HP, Apple, Oracle, Adobe, Amazon, Gartner, Salesforce, WeWork, Roche, Samsung, LG, Visa, Hilton Hotels and Resorts, Hyatt Hotel Corporation to name a few.
Also check, the advantages of internet advertising.
