For starters, beauty brands and social media go hand in hand and are a match made in heaven. Many beauty brands have mastered the art of social selling and have now established their position in the social media market. Being active on every channel and continuously focusing in improving the following list, is they key to reach on top of the social media presence chart.
Before getting into details, you must know the relationship between beauty brands and social media marketing. Firstly, it is important to focus on the nature of social media and understand its algorithms, and secondly, spotting the competition, learning from them in order to build your own strong strategy and community should be your focus.
Now, let’s get into tips on marketing beauty brands successfully on social media.
9 Ways to Successfully Market Beauty Brands on Social Media
Create Tutorials & How To’s
In order to revolve your brand image around your marketing strategy, it is important to make your social media content product-centric by making it valuable and interesting for the audience to watch.
For instance, you may want to educate your followers about how to use your products or any makeup look inspired by using your brand’s products. This activity will help the beauty brand to engage the audience, show off the products and provide in-depth knowledge to the audience while entertaining them.
Instagram is full of Reels, where small to large beauty brands make short videos to showcase their products through creative canvas in a matter of seconds. There are endless ways to create tutorials and how-to’s for showcasing your brand on social media.
Focus on User-Generated Content (UGC)
One of the most effective ways to market a beauty brand on social media is through UGC. From encouraging followers to tag the brand in their pictures to promoting a unique hashtag, which could go viral, are the best activities to generate user content and awareness among the followers while creating a social proof increasing the organic ad stream of the business.
Followers using the Hashtags can act as an army of brand advocates in order to have a chance to get featured on the homepage or explore page.
Host Giveaways and Contests
Hosting contests and giveaways is an effective way to encourage and reward your current followers to increase your visibility and leads on social media. Posts regarding giveaways or any such interesting news is always liked, commented and shared with others the most in order to create hype around the beauty brand.
The main objective of this activity is to encourage followers to tag-a-friend and share with xyz people in order to receive the reward, but it is a way to increase the reach of the brand and build long-term loyalty.
Post Personable Content
Posting content that connects the audience with the brand on a personal level is a great way to catch their attention. It can be done through creating memes, inspirational quotes and text overlay posts, which gives an opportunity to show off your brand voice while giving a break to the followers from being sold to.
It is important to add humor or something interesting and factual to the post content to make it share worthy with knowns.
Invest in Video Marketing
Video marketing might look like an expensive investment for beauty brands but it is one of the most effective ways to reach a larger audience at one time. Even though, Instagram and Pinterest might be the go-to network for short posts, YouTube is considered the most effective channel to communicate with the followers.
Video marketing doesn’t necessarily require a massive production, but can be easily created through a smartphone and interesting content. It is the most engaging type of promotion across all social media channels. Apart from YouTube, live streaming on Instagram or Facebook might also be a good idea.
Engage in Influencer Campaigning
Well, who doesn’t know the importance of influencers on social media today? Social media, in fact, is mostly about influencer marketing these days due to their ability to highly engage the large of the followers they have. Influencer marketing is a win-win situation as it is beneficial for the brand in terms of new leads and for the influencer to associate with am established beauty brand.
Using an influencer to market beauty brands make the posts feel organic but should be chosen only after evaluating the marketing goals and budget of the brand.
Understand the Power of Tags
Branded hashtags are a critical aspect of social media marketing of any beauty brand. From the biggest to the smallest brands, it is essential for everyone of them to understand the power of tactical tagging.
While niche hashtags might act as potential goldmine for new audience engagement, you can also keep a check on the social analytics of using the hashtag to monitor the reach and growth of the brand. It helps in fine-tuning your tags and experimenting with newer ones.
Embed Customer Testimonials
Now that you have done everything possible to reach out to your target audience on social media, it is now time to gain some attention through your happy customers and their testimonials. In the settings, check the Live Customer’s Testimonials widget and embed it on your social media platform and your website in order to customize the list of reviews you get from social media.
While the widget is clickable, that is, once clicked on the testimonial, the user can review the original post to check authenticity of the testimonial which acts as a social proof for the beauty brand. Mixing content from different users is an art and a great aspect of social media marketing.
After establishing you brand on social media, it is vital to be a part of the next big thing happening around to entertain your followers.
Keep a check on what’s trending, in terms of reels, audio, or any new trend in the beauty space to give your brand a competitive edge and the first mover’s advantage, in order to become the industry leader.
Following these above tips and advices, any beauty brand can successfully market itself on social media to increase their visibility, leads, sales and followers while presenting valuable content to the end users.