83% of companies say their digital marketing efforts lead to their goals. So, if you tailor the right digital marketing plan for your business, your business could be on this list.
The market in which your company operates is unique. Your customers’ socio-economic realities are different from those of companies like yours in other geographic markets. The companies your digital marketing will compete with will vary widely from market to market. The marketing package does not take all of this into account. It is virtually impossible to package digital marketing services that actually work without considering your company’s specific circumstances.
Companies of different sizes, from start-ups to companies, with multiple locations, from small towns to large cities, with a budget between $500 US dollars and several million US dollars are testing different options to ensure their presence in line with digitization strengthen marketing.
There are so many factors that need to be considered even before planning digital marketing. A pre-defined package cannot meet your specific business needs. This article describes what to look for instead of digital marketing packages.
Digital Marketing Packages for Small Business
1# SEO Packages
80% of buyers start their search online, so having strong SEO on your website is essential in order to provide an organic path for visitors to get to your website with just one click of the search results link. Considered the most powerful technique in digital marketing as it is the foundation when you have long term goals.
The same can be achieved by optimizing your website for the majority of the keywords you are looking for. Writing original content with appropriate keywords for user intent will also result in search engines automatically suggesting your page when looking for your optimized keywords. There are a few subtopics that we can cover here:
- Ecommerce SEO Package
If you want to improve the ranking of your ecommerce store, you need to pay more attention compared to traditional SEO. If you are using any of the ecommerce platforms like Shopify, WordPress, BigCommerce, Woocommerce, etc. it is important to have a custom ecommerce SEO strategy based on techniques like product markup, product SEO, copywriting, optimization of product images, product descriptions, professionals. Copywriting, content promotion, etc. can ensure that your ecommerce store consistently achieves defined goals over a longer period of time.
- Local SEO Package
Local SEO is another essential SEO practice that enables your customers to find you locally and you stay on top in their minds when looking for the products your business is associated with. Without local SEO, you may lose the most qualified leads in your area, which in turn hurts your sales. The most sought-after way to search for a product or a place, preferably on the phone. Activities like Google My Business optimization, local appointment creation, local keyword targeting, rating and review management, link building, and user experience (UX) analysis can help achieve better ROI on local SEO.
- International SEO Package
The process of optimizing your website for specific countries and for specific companies is known as International SEO and is a key part of international SEO success. Do further research and apply new skills to achieve your desired results in international SEO.
- Enterprise SEO Package
Search always dominates the purchase funnel. With a perfect business SEO strategy, your company can always stay at the top of search engine results, which in turn increases your sales and market dominance. Through media strategy and earned media, your company can generate more qualified leads and achieve impressive completion rates.
2# Social Media Package
Social media packages are designed to improve customer base, generate more traffic, retain / cherish existing customers, brand awareness, customer satisfaction, etc. with social media channels like Facebook, Instagram, Twitter, Pinterest etc. You can also promote your company and its services or products and get maximum visibility online. These channels also offer opportunities to collect feedback and improve customer loyalty through ratings and reviews etc.
3# Email Marketing Package
E- Mail marketing is often used to increase the conversion of your prospects. Visit your client’s website and become a potential customer right away. Hence, it is important that you provide them with any useful information through email marketing that they would like to receive with their consent. Email marketing has been proven to increase your growth with a very impressive ROI. Strategy combined with the right tools pays off for every cent invested. This includes activities such as custom ad graphics and creating landing pages to maximize or optimize performance
4# Content Marketing Package
Content Marketing is always a favourite topic of discussion. Content marketing focuses on driving traffic and leading your users to customers with really constructed, user-centric content. Content marketing educates your audience about your brand and your expertise.
According to Hubspot, 70% of marketers actively invest in content marketing. So, the ultimate goal of content marketing is to create and share articles shared on visual media.
5# PPC Service Package
Pay Per Click services are a form of digital marketing where you can see results overnight. These paid advertising services enable you to have quick conversions and a very positive ROI. When you include PPC in your personalized digital marketing package, you also include a percentage for your marketing agency as an execution fee. This includes activities such as custom ad graphics and creating landing pages to maximize or optimize performance.
3 Kinds of Digital Marketing Plans
The Aggressive Plan
- 100 Targeted Keyword Phrases
- On-Page Optimizations
- 2 Blogs Per Month
- 1 Social Media Post Per Week
Price – $1500
The Conqueror Plan
- 200 Targeted Keyword Phrases
- On-Page Optimizations
- 4 Blogs Per Month
- 3 Social Media Posts Per Week
The Dominator Plan
- 400 phrases with specific keywords
- 8 blogs per month
- 6 social media posts per week
The Bottom Line
Hope this article gave you an overview of different types of Digital Marketing Packages and Plans for Small Businesses. You can always begin with doing it yourself, but at some point, to scale up, you will require third party help and that is when you need to keep all the above packages in your mind to make the best decision possible for your company!