The digital era brought with it countless amounts of innovation and reshaped all industries as we know them. One such industry that experienced this shift was hospitality and tourism. Whilst technology kept getting better, communication became something instantly executed, unlike an old-fashioned letter with a postage stamp.
The most popular device used for quick communication is the smartphone, an invention that happened to create new paths for those working in hospitality and guests alike. It wasn’t solely the object itself that helped etch this path, it was all the applications, marketing, and development that made phones as useful as they are in the hospitality industry.
How digital marketing is a pillar for modern hospitality and tourism
Not only does this development open new entry-level marketing positions for many individuals, but it in fact keeps everything open constantly be it being online. This means bookings can be done at any time from anywhere without necessarily having to interact with human staff. Spreading information to guests and tourists has become more convenient than ever.
This convenience means guests are able to stay informed more easily and remain more stress-free, allowing for better customer satisfaction and an overall easier workflow. Lots of statistics show an increasing number of travelers using their phones for everything.
There are also countless tools on smartphones to guide, book, inform, and most importantly, market. The minuscule need for billboards and other outdated methods for advertising is long gone and is replaced by digital marketing now, which is why hiring a digital marketing apprentice may be just the right choice.
The acronym above stands for search engine optimization, which is the tried and true method of spreading awareness of your company online. The majority of traffic on the internet comes from search engines, which makes it a great method if you’re willing to invest in market research to identify what your target audience seeks to see.
Search engines work off of algorithms that determine the best matches for your search, which means these algorithms look for well-organized keywords within content on the internet for optimal outcomes. Other factors these algorithms require include music, images, and other media that further underlines the point of specific content appearing. The important factor to remember is to seek website visibility.
Create an online presence
This may come as an elementary strategy, but in reality, creating an online presence means a certain amount of free marketing in the long run. If you have guests posting about your business it means your presence is being spread through positive sources that are trusted by the average consumer. Additionally, use social media platforms as a way to promote your vision while targeting your customer content type.
You can also run ads on social media sites as an investment. Though not guaranteed, having your ads show up on various individuals’ screens allows brand awareness to increase.
Customer review and user experience
These two elements of digital marketing go hand-in-hand. If you are able to lend customers an enjoyable and convenient experience online, it increases the likelihood of them leaving positive reviews on your business. This method boosts the morale of potential customers to try your business as well thanks to trustworthy sources coming from other customers.
Good ratings are earned through hard work and providing customers with the right amount of attention, care, and professionalism. Having offers, discounts, or upgrades on hand for certain customers without jeopardizing profits is a great tactic to market the business as friendly.
Having a clear platform where customers can book stays or reservations and such will also add to the user experience, especially with a well-designed platform that attracts the eyes.
Paying attention to online trends and throwing campaigns about topics such as travel destinations for a certain season is a digital marketing strategy that not only raises brand awareness but is able to bring in revenue through enticing customers and bringing them back for more.
These campaigns can be done through email, social media, or even video formats to showcase the main event your customers may be looking for.
It can be safely said that tourism and hospitality are mostly made up of digital marketing. There are no elements of its marketing that aren’t happening online, with even coupons and fliers being sent out through push notifications or emails. All the imagery, slogans, and themes are there to increase customers’ appetites for wanting to use your business to relax. When searching for a career in digital marketing online job boards such as Lensa can help you filter companies whos skill requirements and vission does not match with yours.