By 
Every day people find new ways to make money off the internet. In these recent times, when people are struggling to keep their jobs and their businesses, earning online is one the most beneficial way for anyone to make a living, whether it’s a well-established business or a young person looking for financial independence. If you are a person who frequents social media websites like Instagram, Facebook, etc., collaborating with brands to promote them can be one way you can start earning.
Paid partnerships mean having a commercial relationship with the brand you collaborate with. You follow the brand’s guidelines and promote its products and services on different social media platforms. You review their products on your profile which your followers can see. Paid partnerships can be very beneficial for both the brand and the influencer.
Tips to get paid partnerships
You don’t need thousands of followers to get paid partnerships. There are many brands who approach small influencers for partnerships. Some tips to get better partnerships are:
1. Find the right site
There are many aspects to choosing the right site for promotions. The first is comfort. Choose a site you are comfortable with. Maybe you are more comfortable and use Facebook more than Instagram or vice versa. Hence, try to find brands who want to target your chosen website as the platform for promotions. You will be able to perform better if you are comfortable with the site and its features. Secondly, find the site which is currently trending . For example, Instagram is the most widely used social media currently. Thus, naturally, your reach will be wider there. Also, multiple brands would want to partner on Instagram because they can focus all their resources on a single platform.
2. Be real
Even though social media websites are filled with fakes and filters, the irony is people always like those who are authentic and real. Make your promotions feel as natural as possible. Try to choose brands you personally like and are familiar with their products. Even if you don’t personally use the products you are promoting, there is no need for your audience to know. Try to blend your promotions in your regular posts instead of blatantly flaunting the advertisement. Integrating products that your audience knows or can believe you use has a better chance of success.
3. Be consistent
Consistency is key. When you start getting paid promotions, you become an influencer, and your audience looks forward to the ideas you share. No matter what website you are using, you can not be active for a day or two and then disappear for a month. The less consistent you are, the faster you lose your audience. Different brands have different requirements for the frequency of branded posts. Some brands require you to post once a day, some once in a week, etc. If you are using Youtube, you might have to add brand integrations in two videos a month. You can use calendars to notify you of the day you have to post to make your task easier.
Paid promotions on different sites
Different websites have different ways to include paid promotions in their posts. For example, on Instagram, putting stories is one of the most effective ways to promote your products. On Youtube, one can add advertisements between the videos that can smoothly transition with the rest of the content. Here are some ways to get paid promotions on different sites.
1. Instagram
You can get paid promotions on Instagram by either pitching your services to the brands, or they can approach you first. If you approach the brands first, make sure that your niches overlap, and their ideas align with your audience. If you are a fashion blogger, try incorporating fashion accessories or clothing brands in your posts. To expand your horizons, make your content visible to different brands to help you get more collaborations. If the brands like the work you do for different brands, they may swipe you up for a larger amount!
2. Youtube
Youtube is one of the biggest platforms where creators can collaborate with different brands. As in the case of Instagram, either the brand or you can approach each other first. One new way you can get brands to promote you is by using their products in your videos without getting compensated. They might notice you using their products and see your audience liking them. Hence, they might start paying you. If you get into a partnership, The YouTube Partner Program (YPP) gives creators greater access to YouTube resources and features like direct access to the Creator Support team. It also enables revenue-sharing from ads being served on your content.
3. Facebook
Many brands want their users to post branded content that appears on people’s news feeds. They are marked with the ‘Paid Partnership’ label so that the viewers know that the post is sponsored. Brands that partner with you on branded content can spend money to boost the posts they sponsor so that the content reaches more people. The more reach you have, the better is your campaign. To allow the brands to boost your branded content posts, select Allow business partner to boost this post when posting branded content using Tag Sponsor. This will allow the brand to boost your post for their benefit. However, you are in complete control of this action.
4. TikTok
TikTok is one of the newest social media websites, gathering over one billion users in a couple of years. People blow up very quickly by making creative content, and many brands recognize TikTok as the perfect platform for sponsorships. TikTok’s Ad Manager has a new hybrid format that manages the platform’s organic content and paid advertising. They can either sponsor the new content the creator posts or even sponsor their previous content with the creator’s permission. Another benefit of TikTok is that you enter into paid partnership directly with the site. To earn money directly from the platform, users have to apply for TikTok’s Creator Marketplace, for which the creator has to pass some criteria.
There are many other platforms where you get paid partnerships. If you provide good quality content, You would have no problem getting paid promotions and earning a decent amount of money.
You may find this helpful: How to reach out to brands as an influencer
