Promotional marketing is fantastic for making your small business’s brand more widespread and known in the public sphere. However, you want to use the right type of promo gifts if you’re looking to expand your brand’s visibility in this manner. To help you out, here are eight useful promo products for marketing your small business brand:
People pay a lot of attention to hats. Not only are hats incredibly fashionable, but they are eye-catching since they are nearly always near your own eye level as well. If you make a super comfortable hat, you can slap your brand on it, and convince customers to wear them out in public. When this happens, your small business’s brand will subconsciously begin seeping its way into every person’s mind who sees it, giving your brand a huge boost as a result.
2. Tote Bags
Everyone needs something to help them keep their valuables secure when they hit the town. Especially if they are running errands or going shopping, a bag will be useful for making their outing both comfortable and successful. Branded custom tote bags can be bought in bulk for cheap, making them great for quality promotional marketing campaigns. As people see your brand on people’s tote bags, they will begin to wonder what your company can do for them.
3. Bottle Openers
There are lots of fun, non-wearable promotional products you can use to help market your small brand and boost your brand awareness. Bottle openers are one of the most commonly used promo gifts for this particular purpose. Parties are a perfect place to get your brand into the public sphere, after all, so making sure your customers are using bottle openers branded with your small business’s logo is key. Be sure to encourage your employees to use branded party items during their outings for even more bang for your promotional item buck.
If you want to use a classic wearable promo item to spread the word about your brand, and the products and services your company offers, you want to consider buying a bulk order of logo-rocking t-shirts. Be sure to consider the styles, fits, and colors that are currently popular, and you’ll have a much greater chance of inspiring customers to actually wear your gift t-shirts out IRL. Be sure to do some customer and market research before ordering your t-shirts for this reason.
There are tons of uses for towels. However, many people only have a handful of towels in their homes because towels are expensive to buy in retail stores. Thankfully, towels can be incredibly cheap if bought in bulk, which makes them ideal for promotional marketing gifts. You can keep your customers dry and clean while making them more appreciative of your brand simultaneously. Most promo marketing campaigns that go this route aim for hand-sized towels, for convenience’s sake.
6. Plastic Cups
Speaking of household items that give your customers endless use, handing out branded plastic cups is another tried-and-true way to run a successful promotional marketing campaign. There are a lot of fantastic ways to customize plastic cups with your company’s logo, contact info, and more (which can make them incredibly memorable as a result). Every time your customers go to break out plastic cups for a party, your brand will become that much more widely known in the community where you’re doing business.
Another tried-and-true wearable promo gift, sunglasses are fantastic because you can go with the classic models, and be nearly guaranteed to impress almost every customer that you gift them to. After all, the main fashion qualities of sunglasses have not changed drastically in the last few decades. No matter what time of year it is, your customers will benefit from protecting their eyes from harsh sunlight, so why not allow them to market your brand to the public as they stay safe?
8. Bumper Stickers
Bumper stickers are one of the more unique, and fun types of promo gifts that you can use in your next marketing campaign. Throw your company logo, contact info, and social media information onto the bumper sticker, and then combine this with a fun saying or joke, and you can get your brand out onto your community’s freeways and backroads in no time at all.
Get Your Brand Out into the Public Square
With a high-quality and properly targeted promo marketing campaign, you can easily get your brand out into the public sphere. As you experiment with different kinds of promo items, you’ll find the right formula to consistently give your brand a useful visibility boost.