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Due to the rapid digitalization of the world, modern marketing has also become vastly digitalized. Anyone can go to any search engine to dig for information and get thousands of results within seconds. It has become essential nowadays for Universities to use social media marketing to reach out to the young generation.
Now people practically live on social media platforms. So, to attract future students, universities must use these platforms to appeal to the masses. By using social media, universities can increase brand awareness and form deeper connections with their future students.
10 Tips on Social Media Marketing for Universities
Here are ten ultimate social media marketing plans for universities to up their advertising strategy.
10) Using Multiple Platforms to Promote
The best way to promote an institution to a vast population is to use as many social media platforms as possible. But as you need to be up to date on these accounts and respond to visitors regularly. it is better to create a manageable number of accounts as per your team’s capacity.
So, choose highly interactive platforms like Facebook, Twitter, or Instagram, where the majority of the youth interact. Keep in mind they are the ones who are your potential students, so appealing to them should be the central concern.
9) Start a Campaign
By building a campaign, you can also indirectly advertise your university. It is a marketing strategy that ensures user engagement and one-to-one exchange with the target audience.
Via campaigns, one markets their content by focusing on a single goal. That goal can be increasing the number of followers or growing user interaction. Creating an original hashtag to anchor the campaign is also a wise way to attract like-minded people to your platform.
8) Introduce Variety While Marketing
You will post mostly about your college, but try not to bore your audience with similar posts. Introduce original and new content. Keeping posts light-hearted and quirky also works with the younger generation, who would love an intimate and playful approach from time to time.
There are many things that you can include while posting about your college. Give out specific news or highlights about exciting research conducted by your students. Is your college doing great in the sports sector? Then provide updates about that as well. What about scholarship opportunities? These things will attract more students to your page.
7) Advertise Your Campus
The campus is one of the most significant features of a university, with its faculty and educational facilities. It is the highlight of your college, and most students will be interested in where they will spend their youth.
Try to promote the best parts of your campus so that it can attract more people. Hire professionals to click photos and build a positive image of your establishment.
6) Interaction With the Visitors
If you are advertising on social media, you must interact with the people coming to your page to keep them interested in what you post. Create engaging posts Create a close-knit and friendly bond with the users so that you can stand out to them as someone thinking beyond the promotion of your college.
Responding to comments and clearing their doubts is the best way to engage with potential students, and it makes them feel heard and want to be a part of your institution.
5) Take Advantage of Platform-Specific Features
Every platform in the social media sector has its unique features. It is up to you to take benefit of these outlets to further your mission of marketing your university.
Use Facebook and Twitter for forming connections, and use LinkedIn to connect with past alumni and students. Pinterest, Instagram, and Snapchat mostly deal with pictures, so post photos and videos there. All these platforms can be used to clear doubts, but Reddit and Quora are more suitable venues for holding discussions.
4) Post Live Updates on Social Media
Now most platforms host options for you to go live and share updates in real-time. Use that to hold live conversations about the campus and showcase the events.
It doesn’t always have to be a grand affair. Share it even if it is a small occasion that you feel will interest your audience. Spice up your live feeds with interesting filters and hashtags.
3) Promote College Events
To attract students, promote all the suitable events the college can offer. Let everyone in your social media circle know about academic events, sports events, or concerts.
By doing this, you are giving viewers the idea that these are the features you can provide for them if they join your institution. You can also allow nonstudents to attend these programs so that they can come and witness the campus in real life and later want to be a part of it.
2) Use Alumni Connections
Always maintain a good relationship with your past alumni, as they can become valuable donors. They would also want to stay connected with their alma mater if they feel that they are needed.
Alums have enough power to advertise your institution via their social media platforms and influence many. The word-of-mouth marketing tactic is not to be underestimated as it has worked before and even now.
1) Use User-generated Content
For any business, user-generated content works marvelously, and using it to promote your institution is one of the most innovative things you can do. It is tiring to devise new things to post daily and maintain user interaction.
To decrease the load, search for a post your student has posted about the college and repost it from the official college account. To successfully do this, try to encourage your students to use a college-specific hashtag so that it becomes easier to find college-specific content.
These are only a handful of ways to enhance the university’s visibility by using social media marketing, and we hope it works wonders for you. Utilize all the advantageous social media features and get your institution on the most coveted university list.
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