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Do you know the role of social media for any business? Remember, there are now more than 4.2 billion active social media users worldwide. If you don’t use social media in your digital marketing strategy, you are missing a fast, cheap and effective way to reach nearly half of the world’s population
66% of worldwide marketers spend at least 6 hours a week on social media for increased leads. No matter what products you sell and to whom, using social media as a marketing tool can help you grow your brand and increase your wallet.
Let’s look at the importance of using social media as a marketing tool for your business!
10 Reasons Why Social-Media is Important for Marketing
Check out this list of reasons explaining the role of social media in marketing your business product’s and services.
1# Better Reach
The total number of people who see your content is called your reach. This is very important for any business, especially start-ups. As a businessman, first of all you need your own customer base. In any traditional marketing, we tend to use our contacts, recommendations, networks and other methods to find suitable customers. Social media marketing makes it easier for us to find certain customers on digital platforms. It is through simple social media automation to reach your target customers.
2# More Website Traffic
The second key role of social media marketing is to increase online traffic. The term online traffic refers to visitors arriving at the homepage through various digital platforms (such as Google, social media, direct traffic, etc.). Social media is the second largest potential digital traffic channel after Google’s regular search, and is considered to be one of the best sources to increase website traffic. The company’s top spot-on Google in terms of keyword search faces fierce competition. Again, this is a long process that requires a lot of research and patience. The role of social media in marketing is becoming more and more important, the purpose is to find the right target group through social media.
3# Improves SEO Ranking
The presence of social media has become a key factor in calculating rankings. SEO requires constant changes to ensure successful rankings, so just optimizing your website and regularly updating your blog is no longer sufficient. Publishing your content on social media sends search engines a brand signal that reflects your brand’s credibility, integrity, and consistency.
4# Enhanced Brand Loyalty
When you use social media, make it easier for customers to find you and connect with you. By communicating with customers through social media, you are more likely to increase customer loyalty and retention. Since building a loyal customer base is one of the main goals of almost all businesses, customer satisfaction and brand loyalty usually go hand in hand, which is why regular interaction and cooperation with customers is very important. Limited to display your products, it is also the leading platform for advertising campaigns. Customers see these platforms as service channels through which they can communicate directly with the company.
5# Influencer Partnership
Recommendations from friends and family play an important role in consumer decision-making, and so do recommendations. Getting people to talk about your product or business on social media will build brand awareness and credibility, and prepare for increased sales. An important way to gain word-of-mouth on social media is to collaborate with influential people who have a large number of social media followers and who can get these followers to follow your brand.
6# Customer Engagement
Social media enables you to directly interact with customers and fans, and also enables them to directly interact with your brand. Unlike traditional media, which is a one-way street, social media is a two-way street. If you want to involve your customers and followers, you have to do it yourself. Be proactive and answer comments and questions about your social media posts in a way that suits your brand.
7# Content Promotion
According to Statista’s 2017 statistics, the average 135 minutes someone spends on social media is 9 minutes higher than the 2016 data. Now someone should spend between 145 and 150 minutes on social media (2019). When we talk about content, the role of social media in marketing is huge, and this is a difficult place to compete. The best part is that the audience always values and strives for good content. We recommend that you promote various content through social media to inspire your audience. You can make promotional videos, texts or images to market your business easily and reach out to your potential customers
8# New Product Launches & Announcements
Product launch is an interesting concept about the role of social media in marketing. In digital marketing, there is a lot of noise around you. Talking about this concept will make you creepy, because it is so interesting. As a digital marketer, choose social media as a platform to bring new products to the market. With strong social media influence and high customer engagement, the upcoming products will bring a lot of freshness or novelty to the user experience. It can generate a lot of excitement for the product, conduct surveys and activities to make the brand inspire their audience.
9# Saves Money
Social media marketing may be the most profitable way. Almost all social network account creation and subscription are free. However, if you choose to do paid social media advertising, always start small to understand that profitability is important because it can help you get a higher return on investment and save more budget for other commercial and marketing payments. With a little investment of money and time, you can significantly increase your conversion rate and ultimately get a return on investment.
10# Learning About Customers
Social media generates a lot of data about customers in real time. You can use this information to make more informed business decisions. All major social networks have analytics capabilities that provide demographic information about the people interacting with your account. It can help you customize social media marketing strategies to better communicate with real audiences.
Final Word
Most of your social media activities occur on mobile devices. Make sure your social media strategy is mobile-friendly to ensure a beneficial user experience. Social networking sites are becoming more and more popular, which is why it is very important for small and growing companies to promote and market their products across several social media sites.
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