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With social media now a ubiquitous part of our daily lives, it’s hard to believe that it’s only been around for a few decades. In that time, it has completely revolutionized the way we communicate and connect with each other. Here are 9 fascinating facts about social media:
1. Facebook now has over 2 billion active users
It’s staggering to think that Facebook, the social networking giant, now has over 2 billion active users worldwide. In relation to this, women tend to use social media more than men and are leading the charge in driving engagement with this platform. It’s an exciting sign of the power women have in shaping conversations and using their influence to make a difference. Facebook is becoming increasingly intertwined with our lives, and women are at the forefront of its rapid global expansion – proof positive of their immense capabilities and ambition.
2. 68% of American adults use at least one social networking site
Social networking has become so popularized that it’s hard to imagine life without it. It’s no surprise, then, that searching for a job and interactions with employers have begun to transition into the realm of Twitter, Facebook, and Instagram. According to a recent survey by the Pew Research Center, nearly seven out of every 10 American adults now use at least one type of social networking site today. Having a professional account can certainly allow users to filter content and present themselves in an altogether more refined light – enabling them to stand out in the ever-competitive job market and introduce their own personal brand.
3. 1 in 3 internet users are on social media for more than an hour every day
It’s no surprise that we, as a society, are so hooked on social media. A recent study found that 1 in 3 internet users are now spending more than an hour every day engaging with different networks. This means that we’re either scrolling through feeds or actively forming connections with other people who share similar interests and values. Social media is a great way to stay informed, express ourselves creatively, and build relationships with those who might otherwise never have anything to do with us. We should definitely savor the opportunities it offers while being mindful of the negative impacts of overuse – including stress, anxiety, and distraction from daily life – and use it wisely.
4. The average user spends 50 minutes on Facebook each day
With an average of 50 minutes spent on Facebook every day by users, it’s important for writers and creatives to consider how this platform can be beneficial to their own marketing plans. Not only can reaching potential readers on the social network help spread awareness about work, but devising a Facebook news feed strategy that entices users to engage with a writer’s page can also boost visibility. Platforms like Facebook are designed for corporate entities, but it’s possible for any author or artist to achieve a successful presence too—as long as you’re prepared to dedicate time, energy, and research into making your page attractive.
5. More than 60 million businesses have a Facebook page
As a business tool, Facebook remains one of the most reliable and widely used social networks out there. Over 60 million businesses currently have a Facebook page, which means that millions of marketers across industries know the undeniable power of leveraging this platform to reach consumers and establish brand authority. From offering discounts to creating polls and sharing frequent updates, businesses can benefit significantly from having a presence on this channel. And with in-depth analytics tools and affordable ads, it’s no wonder that more companies than ever feel confident having a dedicated Facebook page at their disposal.
6. 80% of Pinterest’s traffic comes from mobile devices
The surge of mobile device usage is revolutionizing how we create and share content. This is certainly true for the popular image sharing site Pinterest, where 80% of their traffic now comes from people using phones, tablets, and other mobile devices to access their beloved boards. In today’s dynamic digital landscape this trend towards portable content delivery only continues to grow, and websites like Pinterest must continue to stay ahead of the game in order to keep up with users’ shifting preferences.
7. LinkedIn has 530 million members in over 200 countries and regions worldwide
The reach of LinkedIn is astounding – that this business networking site has over half a billion members in more than 200 countries and regions is inspiring. It’s difficult to contemplate the sheer scope of people you can connect with on this one platform. In addition to bonafide job opportunities, think about all the writing tips you could glean from fellow authors, or how easily you can arrange conversations between editors and publishers that span continents! Thrilling possibilities abound when tracing out the far-reaching implications of such a vast global network. A world where borders have no say in who we meet and what kind of collaborations we make – all within easy reach.
8. Instagram has over 700 million monthly active users, and 400 million daily active users
Instagram is a thriving social media platform that’s been growing astronomically since its start in 2010. Engaging with others, sharing experiences and moments, and inspiring creativity through images, Instagram has revolutionized how we engage online. It’s just amazing to think that it has now surpassed the incredible mark of 700 million monthly active users and 400 million daily active users. By creating innovative tools like Poll stickers, Shopping tags, Follow hashtags and other features, Instagram has shown us how powerful platforms can be for connecting people everywhere at a global scale. With such growth and engagement numbers, this platform will continue to influence the way we meet, connect, and share.
9. Twitter has 328 million monthly active users
Twitter has been an interesting phenomenon of the past decade, providing a platform for sharing information, ideas, and news. As of December 2018, Twitter boasts an incredible 328 million active monthly users, with almost 500 million tweets sent out daily by its users. This explosive growth has attracted brands, businesses, artists and even politicians to use Twitter as a way to promote their work and connect with followers. Businesses can use the platform to create brand awareness while keeping in touch with customers and making sure they are on top of industry trends. With innovative features added almost every week, it’s no wonder that Twitter is one of the most popular social media platforms around!
Social media is not going anywhere. With over 2 billion active users, Facebook continues to grow and be a powerful tool for businesses and individuals. If you are not on social media or using it effectively, you are missing out. These statistics show that people are spending more time than ever on social media sites like Facebook, Pinterest, LinkedIn, Instagram, and Twitter. And with more people using mobile devices to access the internet, these numbers will continue to rise. If you want to stay ahead of the competition and reach your target audience, you need to be on social media. Are you ready to join the conversation?
