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What Is TikTok?
TikTok is a global phenomenon. It’s a video-sharing social network, which originally acquired mainstream popularity with users in the Gen Z demographic. TikTok is perhaps most known for being a hub for viral dance trends, challenges, and lip-sync video compilations.
What Makes It Different from Other Social Apps?
The whole nature and purpose of social media existence are to keep users absorbed by their content and keep them scrolling and interacting. TikTok undoubtedly dominates in this area. One of the most impressive things about videos uploaded to TikTok is that they are impactful despite their very short duration. If you come across one you don’t like, it won’t take you long to scroll through it, so there’s really no downside. The auto-play and looping features are the other tricks up the app’s sleeve. They never stop making you look for the next funny thing to happen, so you can join in on the hilarity. What’s more, TikTok gives you endless opportunities, such as a background remover, filters, masks, effects, and music — you can combine all these features to create unique content or use free tiktok templates, and that is really absorbing.
How Does the Famous TikTok Algorithm Work?
One’s first level of exposure is determined by their physical location. After that, the audience size is limited depending on their success within the first group. We can refer to this indicator as “performance”. The term “performance” conceals a great deal of nuance. Views, likes, shares, comments, and saves — all play a role in some as-yet-unknown computation. Hashtags aren’t exactly in style on social media platforms like Instagram and Facebook. But on TikTok, hashtags are a major part of the experience.
As we know, fashion is cyclical, and TikToks are as well. That is to say, old TikToks might occasionally mysteriously become popular again.
What Are the Advantages of Using TikTok for Marketing Purposes?
- Gaining much more exposure for your brand and increasing brand awareness
- Better opportunities for product promotion through video marketing
- Bonding with your audience by creating a friendly interactive community
- Getting pure organic reach, thanks to the abovementioned algorithm
How to Make the Most of TikTok for Advertising?
- Value user-generated material.
Videos made by regular TikTok users who aren’t affiliated with any companies are examples of user-generated content (UGC). Putting it first is a good way to immediately increase fan loyalty. Audiences are more likely to trust companies that provide raw, authentic content showing regular people. People are drawn to user-generated content because they believe it comes from real consumers who have a genuine interest in promoting your company and its goods without being financially compensated for doing so. It has also been shown that customers are more loyal to brands they have confidence in. Encourage your consumers to mention you online in order to receive more UGC. Be sure to monitor your company’s branded hashtag for user-generated material as well. Those pieces of a user’s profile that you really liked may be saved and used in your own profile. Always provide attribution when sharing user-generated content.
- Music makes trends, so learn which music is trending.
On TikTok, the use of music as well as other noises and sounds has a significant effect on engagement and increases the likelihood of your video getting noticed by others. To substantiate this claim, the following is a selection of important data drawn from recent research carried out by MRC Data and Flamingo:
- 67% of consumers want to watch companies’ TikTok videos that include popular music or other trendy content.
- 68% of consumers said listening to audio helped them recall a brand.
- 58% of consumers acknowledge that they are more inclined to share an advertisement if it includes popular sounds.
- After seeing a video containing trending noises, 62% of viewers indicate they are interested in learning more about the company.
- Incorporate hashtags.
It cannot be overstated how important hashtags are. As such, it goes without saying that you should always include pertinent hashtags in your material. It’s certain that you’ll want to create your own variations.
- Leverage TikTok ads.
The conventional approach to advertising your business is via in-feed advertisements. You may buy ads placement on viewers’ feeds the same way you would pay for a banner in a newspaper or a TV ad. Ads on TikTok currently do not support the use of keywords. However, if you want your advertising to stand out, a neat method you can utilize is to make your material show up in the “search” part, ahead of the “what others look for” portion. The key is to create content that focuses on the needs of your audience and how to meet those needs. Next, you use a call to action to get their attention and send them to your landing page where they may find a solution to their problem.
Conclusion
TikTok is a place where literally everyone can become popular and gather an enormous audience. Use our little tricks and recommendations to elevate your business to a new level.
