Referring to digital marketing, people mean anything online. There are several aspects to digital marketing and advertising is a major part. There is not one specific type of digital ad, but there are several sub-categories in this as well.
In this blog, we have tried to explain the different types of Digital Ads in depth.
6 Types of Digital Ads
Display advertising is the simplest type of digital ads and primarily consists of pictures and text. These sometimes can show up as banners, landing pages, popups, or flash ads on websites and also on blogs. The biggest difference between display ads and the different sorts is that display ads don’t show up on search engines. Display ads are typically cheaper than other kinds of digital ads and straightforward to implement.
One might spot display ads everywhere on the internet. This kind of promotion is presumably attending to be impertinent to most users because it’s simply a poster space on the web site with no targeting involved. However, because it’s cheaper than different kinds of advertising, it is accessible by more audience. For example, several advertisers will use display ads to market hotels, games, events and shows, and clothes, all of which might show at a similar time on the website. The ads aren’t essentially meant to succeed in a selected audience, as against being seen by an outsized variety of people.
Native advertising is analogous to display ads but they’re more strategic and intentional once it involves placement and audience targeting. They are sponsored listings that are integrated and unseeable into the feed. There are four different types of native advertising: in-feed, search ads, recommendation widgets, and promoted listings. Native advertising is predicated on the basis of audiences’ online habits and history and can show ads that will be relevant to them.
Native advertising is that the least obtrusive to users as a result of what they’re seeing is presumably relevant to them. More often than not, users realize that native ads can be useful because they are so relevant. On Amazon, when users explore for an item, the primary few choices can most likely be sponsored product that are relevant to what the user might want. Native ads are labelled as sponsored by the web site or platform.
Social Media Advertising
Social media has become the most important hub for digital advertising just because of the massive variety of users and therefore the easy audience targeting. As mentioned, tons of various kinds of digital promoting crossover with social ads as per the character of the platform. It’s quite common to ascertain a display, native, and video ads on social media platforms.
However, there are 2 different types of ads on social media, that are-
- Paid social media ads which are primarily native ads meant to leverage promoted posts and reaches specific group of people through the employment of target audiences. They’re labelled as “Sponsored” or “Advertisement” by the social media platforms.
- Organic social media ads which are a type of spoken marketing. Influencers, for example, are those who will share a couple of products or services in their posts, videos, or stories. The influencers, not the social platform, are the ones who signify it’s an ad. Organic social ad are the best way to create a loyal brand following and an easy way to receive feedback concerning their business.
Search Engine Marketing (SEM)
Search Engine Marketing is the foremost dependable kind of digital advertising as a result of its supported keywords that users are already looking for. The foremost well-liked SEM platforms embody Google and Bing. Even though search engines will show thousands of results, 90% of users can finish their search on the primary page. That’s why it’s crucial to use SEM and strategize to create positive listing on the first few pages.
There are two types of SEM-
- Pay-Per-Click ads enable businesses to pop up as the first and/or last results on the primary page. The position and placement of the ad depends upon the bid the business or advertiser places, further depends on the quality and relevancy score by Google.
- Search Engine Optimization takes tons of your time and strategy to induce onto the first page, however it is worth it. Search engines show results supported by relevance, so by optimizing a web site for specific keywords, businesses have the next probability of exposure on the primary page and higher chances of obtaining hits for free. Optimizing websites usually entails linking, keyword targeting and meta-descriptions, further as systematically making high levels of content.
Video advertising embraces all styles of online advertising including videos, particularly those featured at the start or within the middle of video streaming content on platforms like YouTube.
Smartphone users spend almost three hours per day on their mobile devices, and far of that point is spent watching video content online. With continuous rise in mobile video consumption, video advertising is turning into a progressive medium for advertisers to achieve customers with engaging messages that drive clicks and sales.
Many videos show a new product and how the products look and work. The caveat is to make sure that the video makes sense even without the audio, as users often cannot hear the sound because of the time and where they might see the ad. When it comes to audio in video ads, many advertisers use music that goes well with the video rather than dialogue.
Email marketing is an easy way to effectively attract target audiences who are already interested in the business by making the user subscribe to the mailing list. No need to build email lists and email marketing managers. They are usually very affordable. An email list is a collection of brand customers who are guaranteed to show certain interest.
These entries are usually collected when they visit the website, and a pop-up window will appear asking you to send an email. After setting up a mailing list, email campaigns can be sent to customers for several reasons. This might include promotions or discounts, various blogs or other content, or important business announcements. The best email newsletters are fun. Concise messages are easier to deliver and increase conversions.
Avoid using outbound marketing, because it will potentially annoy your target customer to a point where they might start to ignore your ads in the future!