If you are a blogger or run a business online, you probably have heard of Search Engine Optimization (SEO) and know how important it is. SEO helps you scale, grow, and reach new audiences organically. SEO is a set of practices making your website more search engine friendly so you are more visible to your relevant audience. SEO’s heart and soul are the tools that provide advanced technical solutions like keyword research, competitor research, site health checker, ranking monitor, and many more.
Many SEO tools are available in the market; though one may think they all are the same and provide the same output, that’s not correct. All of them are unique in their own way and serve different needs so that a customer may choose one amongst them depending on their requirement.
Ubersuggest and Ahrefs are two SEO tools that rank very high among their peers. So let’s take a look at both of them and try to put a comparison between the features and services they provide.
It is one of the popular chrome extensions for your keyword research and is a powerful tool for content research, ranking, competition data, and CPC. It enables you to get insights into the strategies of others in the market and improve, enhance, adapt and enjoy an edge. It ensures maximum results for tracking and improving SEO traffic. Further, it offers a variety of plans to each customer, customized based on their needs and objectives.
It is known to level up your SEO game revealing to you many marketing opportunities in just a few simple clicks. You can benefit from a broken link identifier, hundreds of keyword ideas generated by the tool, and the backlinks are updated with a new list every 15 minutes. It has a unique feature of monitoring online mentions and sends you an email every time your website is mentioned online. Its database has over 400 billion indexed pages to provide its users with the highest data accuracy. Here is an ahrefs review for more information.
Ubersuggest vs. Ahrefs
To understand which SEO tool suits your requirement, we will compare both the tools in the following areas:
- Features & Functionality.
- Ease of use.
- Overall Value
1. Features & Functionality:
Let’s compare both the tools on the core SEO features:
a. Keyword suggestions:
We tried the seed keyword ‘build a website’ on both the tool’s websites, and it appears that Ubersuggest is mainly delivering longer tail variations of the seed keyword, whereas Ahrefs is focusing on providing related keywords. We will give UberSuggest an upper hand here.
b. Link Tracking:
Ahrefs is the king here. Much like Ubersuggest was founded around suggesting keywords, Ahrefs was based on analyzing links, and it’s still the area they’re best at.
c. Competitive Analysis:
Both tools are perfectly adequate to analyze your competition. It comes down to how accurate you feel their data is since you’re essentially comparing apples to apples in either case. I give the edge to Ubersuggest here, but it’s mostly a toss-up.
2. Ease of use:
Geared towards beginners, Ubersuggest is one of the best SEO keyword research tools to consider. Even a newbie can master Ubersuggest in seconds with straightforward interfaces and functionality.
With Ahrefs, you need to consider each keyword tool’s ease of use. Using any of Ahrefs premium tools like rank tracks, site audit systems, and content and keyword explorers require you to sign up. Once you have signed up, visit the keyword generator. Then, you can enter your seed keyword and select the search engines you are looking to target. Ahrefs will then display one hundred keyword ideas, the overall difficulty, and volume.
The core product of Ubersuggest is entirely free. You can perform essential functions like examining backlinks, analyzing domains, conducting site audits, or searching keyword and content ideas without spending any money.
If you are interested in premium models that offer upwards of 900 reports per day, monthly plans for Ubersuggest range anywhere from $12 to $40.
Ahrefs pricing starts at $99 per month for five projects per user. You can add additional users for $30 per user and $10 per additional project. There are more premium options to explore in Ahrefs, which is the most basic or the ‘Lite’ version as they refer. So Ubersuggest has the upper hand here.
Several factors determine overall value, with each keyword generation and analysis tool offering a unique set of features. While each device contains basic features to optimize your website or content, you need to accurately weigh each available resource’s price point, functionality, and estimated benefits. Ubersuggest offers a ton of essential features for free, whereas Ahrefs provides many other valuable features that Ubersuggest lacks. You should also note that many complain about the customer support services of Ahrefs.
Both Ubersuggest and Ahrefs are different in their ways of operation; Ahref is better in backlinks checking, competitor analysis, and ranking checking. At the same time, Ubersuggest is helpful in searching for keywords. Without a doubt, Ubersuggest is a valuable keyword research tool, but in terms of advanced SEO features, Ahrefs is way ahead. But the way Ubersuggest is evolving, we are sure something big is on its way.
Whichever tool you choose, make sure to match its offerings with your requirements. Try using the free feature to get an idea of what works well for you and your team. Many other alternatives are available in the market if these two still seem not to be the right fit for you.
Also read, Yoast SEO vs AIO SEO.