As we make technological advancements every day, new trends of online communication are emerging such as machine learning and artificial intelligence which impact how we communicate with each other.
With more than 25,000 conversations on chatbots per month and 75% companies using automatize communication tools such as email marketing, chatbots and social media engagement, online technology communication is becoming a widespread adoption across the world.
According to a research, 6 out of 10 Americans use video chatting technology for work and social purposes, while almost 40% of the six in ten used video conferencing for the first time. Let’s look at several uses of technology in online communication.
How Use of Technology Affects Communication
Here are a few ways technology plays a huge role in online communication.
Social Interaction with Consumers & Friends
Social media platforms are a recent invention in technology that helps businesses interact with their consumers directly through platforms such as Facebook and Twitter, where they can create their business pages in order to get followers. With the use of such pages, brands are able to effectively communicate with their target audience by sharing news, updates, images or videos of their products and getting instant orders or feedbacks from the consumers.
Social media platforms are also used for interaction among individuals for personal purposes. You are able to discover old friends, or get to know new ones based on common interests. Before this technology, it was almost impossible to interact instantly with someone living on the other end of the world but now all such barriers are removed.
Brand Announcements & Surveys
Earlier, brands were required to pay hefty amounts of money in order to inform their target audience about any new update of the business, or any new product launch. They performed door-to-door marketing, which took much more time and efforts. With technology, everything is easier now as brands provide email subscription models, wherein, companies have all the consumer data and any new announcement of the brand reaches the consumers in under a minute through social media updates and emailing list services.
It was also difficult to take physical surveys, so most companies would opt for survey forms to be places in magazines. But now, as the client feedback is still important, with the help of technology, brands are able to take surveys through using social networks or incentives such as gift cards or offers on their products. This helps in quick response and saves the money and time of the business.
Video Conferencing & Text Messages
Those days are long gone when you had to wait for hours or days to get an appointment in order to meet someone. Technology has enabled us to connect with people at work and close one’s through video conferencing technology and apps such as Skype or Zoom, which helps in connecting your boss to a business meeting with investors in Dubai.
Also, keeping in touch with friends is very important, which has been made possible with text messaging through SMS or through text messaging apps such as WhatsApp or Hike. Several dating texting apps are also popular all around the world, like Tinder and Bumble, allowing you to chat with your potential soulmate.
Free Internet Calling & Digital Transfer
With the help of free internet calling been enabled via several apps such as WhatsApp, Snapchat and even Instagram, we are able to call anybody in our contact list through our laptops, computers or smartphones for free just by using the internet. This software in installed in our devices using internet.
With technology, transfer of digital data has also been made possible. As smartphones and printers are all digitized now, communication is no more hindered through bad weather conditions or telephone lines. With broadband transmissions and satellite services, we are able to communicate with anyone at work or for personal purposes just through our phones. We can also share files, images, videos and important data across using the internet in digital form.
Using email communication, we can replace social networking, as certain important or confidential information should not be shared using social media apps. Email apps such as Yahoo, Gmail, or Hotmail have extreme safety and confidentiality as exchange of mails take place back and forth. It has eased the online communication process.
It is also a better option for the older generation as they might not understand social media as easily as they get used to emailing their work colleagues or friends. Writing letters is old school, and email communication is the new way of expressing feelings. As letters took delivery fees and then a long wait to deliver, emailing has made the process instant and free of cost.
Those days are gone when you could have lied to your parents about sneaking out at night for the party you have always been waiting for. With GPS tracking mobile apps, technology has made it easier and more secure for parents to know about their child’s location. Just by installing GPS-enabled apps on their phone can help them keep a check on their location.
Such apps also indicate red zones, or any potential danger around and notifies the parent that the child might be in some sort of danger. Such apps have really helped communicate important messages on time and helped save several lives just by using this simple looking technology.
Wearable technology helps in making communication easier than ever as it carries all the information through your body, such as using Smart Watches, Smart Glasses, Exercise Bands or Smart Speakers.
They allow voice commands to control them, while giving you a hands-free option to control the device. They project data constantly on their screen and use internet or Wi-Fi to communicate with the owner using personalized information and search engines for any common questions asked.
In the end, technology has transformed the way we communicate online and has impacted the personal and professional lives of millions of people across the world, especially in this ongoing pandemic as it helps connect people all over the world using these simple technologies.