Have a desire to make your brand stand out? Do you want people to remember your brand when they think of a product or service similar to the one offered by your brand? If yes, then you need to make sure you are making use of new and effective ways to promote your brand, like influencer marketing. For those who don’t know what influencer marketing is, it is a method of working with influencers to promote your product or service. You need to promote your products or services with the help of influencers in such a way that it grabs the attention of the general audience and entices prospects to give your brand a try. However, many people don’t know how to reach out to influencers for the purpose of brand promotion.
We have put together a few effective and easy ways of reaching out to influencers and involving them in your brand promotion campaign.
Read on to know further details and make your influencer marketing campaign worth it.
A Detailed Research Will Be Effective
Before you initiate your influencer marketing campaign, take some time to research properly. Dig social media and look for people who can add value to your brand promotion strategy. Make sure they have real followers who actually like them and want to see their day-to-day posts. Additionally, go on to read blogs and look for bloggers with a niche that resonates with the products or services offered by your brand. You can also look for bloggers who review products and let their audience know which product will be better for them.
Doing this will help you make a list of the right influencers. Moreover, it is necessary to keep an eye out for the posting frequency of various influencers. In case you see a picture of an influencer getting an intensive response and making a lot of conversions, but you don’t have any clue about the profile of that influencer, you can use reverse image search to retrieve the required information. Not only that, using a reverse photo lookup for this purpose will help you know about other social media accounts of that particular influencer.
The key objective of doing the research before making a list of influencers you will be reaching out for brand promotion is to analyze and assess whether they are the right choice for the promotion of your brand or not. Opting for influencers working and posting regarding another niche won’t do good for your brand, whether they have millions of organic followers.
Use Effective Pitch
The next step of reaching out to influencers is making an effective pitch to reach out to those influencers. This pitch should be capable of grabbing the attention of influencers and forcing them to respond. The content of this pitch should include a brief introduction of the person assigned with the task of reaching out to influencers, followed by the praise of work done by that influencer on the effort of highlighting a social or moral cause. You can also tell them how you are following and viewing their work for a considerable amount of time and how it impressed you. Now comes the real part of a pitch, where you will promote your brand and tell them how its products resonate with the work of that influencer or creator. Once you are done with the aforementioned steps, you can finally include a CTA and invite the influencer for a meeting where you can discuss the offer in detail.
You can also contact the influencers personally. Moreover, if you are contacting them through Instagram or Facebook DM, keep your pitch concise. However, if you have the email id of that particular influencer, you can include more information, but it should be relevant to the discussion. You can also offer promos/discount links to influencers which will help you make your reach-out pitch more effective.
Mutual Benefit Works Wonders
You can implement a variety of methods to mitigate the rejection against your pitch by influencers. The best way to do this is by offering influencers several benefits that will help you involve a number of key influencers in your brand promotion campaign. If you are thinking, “how does this work?” then let us answer. There are plenty of things you can do which will not only benefit influencers but help you increase the reach of your brand as well. For instance, you can publish content of influencers that are collaborating with your brand on various social media handles of your brand and your website. Additionally, you can work with influencers to come up with giveaways to grab the attention of a lot of people.
When it comes to brand promotion, collaborating with influencers will help you reach a new level of brand promotion altogether. The key ingredients of this entire strategy are discussed above. Hope these tips will help you reach new targets of brand promotion. Just remember, if you get rejected by a few influencers, keep on trying because persistence is the key!