What is Grey Hat SEO?
Grey Hat SEO is difficult to define. According to search engine optimization consultant John Andrews, grey hat SEO is not a cross between black hat and white hat, but “tactical/technical practices that are not clearly defined in the materials published by Google and that people may not agree with.” This strategy strongly supports or goes against the spirit of Google’s published guidelines.
It’s important to understand grey hat SEO correctly because it can improve your website’s ranking without negatively impacting or losing thousands of dollars in traffic. Google’s best practices and terms may hinder intelligence and innovative thinking.
Search engine marketers and search engines themselves will not automatically benefit from this ban. In addition, Grey Hat SEO will be changed regularly. Therefore, it is important for search engine marketers to keep abreast of the latest categories.
8 Top Grey Hat SEO Techniques of 2021
1# Buying Expired Domain Name
This is one of the most popular SEO techniques. This applies to the purchase of expired domain names that Google has classified as legal. You can then add a new content page with a link to the website.
Ensure that the content you add is of high quality and suitable for your market segment and the segment of the domain name you have purchased. This ensures that the rankings of the oldest domains are consistent. You can also perform some SEO work on the domain you purchased to ensure that there are no toxic links.
2# Social Bookmarking Sites & Directories
Adding your website to social bookmarking sites such as Reddit, StumbleUpon, and Digg can have a positive impact on your SEO ranking. One of the main problems with this method is the temptation to abuse it.
Trying to add your website too frequently is beyond the scope of the black hat and may cause the webmaster to block it. For best results, try to share your link once or twice on each website.
You should also consider adding your website to an online directory related to your industry. They are sorted by category, and anyone searching the directory can instantly access your site. This is a great way to create high-quality backlinks for free.
3# Increase Content by Adding Words
If you don’t have a blog section on your website yet, be sure to add one. If you have one, look at the length of the blog post. If your posts are 1,000 to 1,500 words, but you are in a highly competitive niche market, look for ways to expand to 2,000 words or more.
Make sure you not only add placeholder text. In order to get the highest possible ranking, your blog posts need to be informative and high-quality. Find new relevant information to add, or try to expand on topics you already cover.
4# Search for Best Keyword Density
Using the right keywords in the right number is one of the most important ways to improve your website’s SEO score. However, some websites take this principle to the extreme and use too many keywords. Add as many keywords as possible to improve your ranking in search results.
Keyword stuffing is considered black for SEO and should not be used because it is easily recognized by Google algorithms. However, this does not mean that you should not try to find the best keyword density to improve your ranking. The best way is to add as many keywords as possible in a way that sounds natural. If you go too far, your content will sound harsh and will only confuse visitors.
5# Link with Other Websites
You can also use the comment area in blog posts on other websites to add links to your website. However, if this is what you intend to do, then you must do it purposefully.
Make sure that the comments you add are rich in content and have real value. Only then should you add backlinks. Link websites that serve as a source of authoritative, high-quality content related to your niche.
6# Make Use of Social Media
If you have optimized your website for search engines in some way, you may have a profile of your company on various social networks. It is still firmly in the realm of grey hat SEO when you create multiple fake accounts designed to link to your page.
For example, you can create a social network profile for your pet. Adding cute pictures and stories will attract the attention of subscribers, so you can gradually start embedding links on your web pages.
Obviously, this method is very attractive, and people generally don’t like fake accounts. If you are not sure whether this is what you want to do, it is best to avoid these techniques.
7# Paraphrasing Content
This usually refers to taking content from another website in your niche market and relaying it to your blog. This way, search engines will not automatically mark you as plagiarism.
Please note that using this black SEO technique can easily obtain plagiarism reports from the original content creator. To avoid this, make sure you alternate content from multiple different pages. In the final analysis, this is essentially research, and no one can blame you.
8# Add Comment Section
If you do not have a comment section yet, please consider adding a comment section to your blog post. Adding a discussion platform has a double positive effect, while, on the other hand, you have the opportunity to directly interact with visitors and strengthen your brand reputation. It allows another website owner to comment and attach a link to your website.
This may lead to establishing relationships with other website owners in your niche market and ultimately gaining backlinks to their websites. If you have a comment section, you can also add a call to action in your blog post. This usually takes the form of asking readers to post comments at the end of a blog post and also helps attract users to improve your SEO ranking.
The Final Word
It is important to note that using white label SEO is the only way to achieve true long-term success and consolidate your website’s reputation. Grey Hat SEO can provide you with temporary advantages, but it should be used with caution and as part of a comprehensive SEO strategy.
Keep in mind that there are subtle differences between these strategies and black hat SEO. Therefore, you should always ensure that your method does not comply with black hat techniques. Keep in mind that Google may punish your website for using black hat strategies.