Building an empire from the ground up doesn’t happen overnight. You have to work tirelessly and maintain an outstanding level of determination to create a product with a high demand for the market and a trusted brand.
The question is, how do you build trust with your clientele? How do you gauge your target audience’s reaction to your product and your company as a whole? Without public opinion, it is impossible to better your product, improve your marketing or build a trustworthy reputation.
A trusted brand is much more likely to make revenue so, in this article, you will learn just some of the ways to build your client’s confidence and your brand recognition.
Honesty and Transparency
There is a lot to be said about a brand you undoubtedly trust. From resourcing to producing to distributing, the brand must demonstrate excellent quality and customer service to entice the customer to become (and remain) loyal.
Being honest with your clientele is vital when earning their trust while simultaneously creating an excellent community reputation. Recent studies show that millennials are especially conscious of less-than-legal practices, such as child labor and inequality. In general, millennials are prone to be less trusting than older generations. Expect your younger customers to be curious about where you source your materials and the country of manufacture. Be ready to be (in lieu of a better word) interrogated by your target audience and be equipped with the answers they need to put any doubts they had about your company to rest.
Customers feel more confident when they are in the know. For example, showing behind-the-scenes footage of how your product is created or, if you offer a service, how your staff is trained will significantly benefit both your business credibility and your customer’s trust.
Interact with Your Target Audience
Having a social media presence is very important in this day and age. Where before, you had to rely on commercials and word-of-mouth to spread your product’s popularity, now you can advertise yourself and market your product or service consistently and in a positive light.
Facebook, Instagram, and Twitter are all great platforms to use to spread awareness of your product. They are also the perfect place to answer any questions, display your creativity, and promote your business. Hiring influencers with a following related to your company’s product or service is also an excellent way for your business to reach potential clients and investors further. Interacting in the comment section, commenting on tagged photos or reviews, and answering emails and DMs are tools to utilize when interacting with your target audience. Answering inquiries promptly and with a professional and friendly approach will gain your brand client trust.
Many brands make the mistake of being too robotic, almost like a faceless entity is running the business behind closed doors. A brand needs to be relatable to its target audience to be profitable. How can your product HELP your customer? How can your service make your client’s life easier?
Besides being functional and intentional, your brand will benefit from having a backstory. Perhaps a motivational story of personal loss resulting in establishing your innovative service or a funny narrative with a happy ending story of how your product was invented. Staying relatable can seem complicated, but it will be the difference between an obscure, impersonal, government-like corporation and an honest, friendly, and, most importantly, human-operated business.
Build Brand Recognition
Brand recognition doesn’t just come from logos and slogans; those are important aspects to consider and improve upon. Building brand recognition involves having a purpose or filling a niche.
Your customers need to perceive you as a credible company; if you brand yourself as eco-friendly and cruelty-free, your production center does NOT match your image. Just to save a few bucks is illogical and, quite frankly, offensive. It is up to you to build a brand with a mission, a purpose, a positive intention. It would not be in your best interest to work with people that do not align with your morals or act in ways that can be hypocritical to your company’s end goal.
Establish Your Brand’s Qualities
Your company’s traits and characteristics go hand-in-hand with brand recognition. What makes your company stand out amongst its competitors? How is your product superior to the next leading brand?
Standing out in such a saturated market is like tossing a grain of sand into the desert. If your service or product has no extenuating qualities, maybe you should consider whether it needs more time in the development stage. There is no shame in admitting that your product isn’t unique. It can be a great learning opportunity that can propel your business forward in the future!
It is also vital to establish a reliable product or service and present a consistent quality to your customer to ensure your company’s growth and loyal clients’ constant return!
Overall, you can successfully build a trustworthy brand with complete company transparency, consistent quality, and, most importantly, customer satisfaction!