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The two most popular WordPress plugins in the market are Yoast SEO and All In One (AIO) SEO. But, many find it confusing which of the two plugins is the best or appropriate, keeping their needs in mind. Further, it is also essential to make the right choice as it affects your ranking, traffic reach, and marketing goals in general.
So to help you choose the right SEO plugin, here is a guide explaining and reviewing both the SEO tools. But before we jump into the differences, let us learn about them individually.
Yoast SEO vs All in One SEO
Yoast SEO:
With an active installation of 5 million users and total downloads of 350 million, Yoast SEO has become one of the most popular WordPress plugins. It was initially founded in 2010 with the ‘SEO for Everyone’ mission.
All In One SEO:
It is the original WordPress plugin launched in 2008 and rewritten entirely in 2020 with 3 million installations. It maintained its superiority over the years and has a total download of 27million users.
Both toolkits have been loved by beginners and SEO experts for website optimization and technical changes, particularly for on-page SEO. They provide you with complete control over how you want your content to appear on SERP (Search Engine Result’s Page) and social media networks.
Areas of Comparison: Yoast SEO vs All in One SEO
To understand the difference between the two toolkits, let us look at how they function in terms of various necessary attributes.
1. Installation and Setup:
a. Yoast SEO:
The installation is quite simple; you just need to download and install the plugin in WordPress. Once the installation is done, head over to the Yoast SEO icon on your dashboard and click on general. You should see a dialogue box asking you to finish setting up Yoast SEO. Click on it, and it will ask a few onboarding questions, answer them, and we are good to go.
It’s super easy to configure and use the Yoast SEO plugin, as it is beginner-friendly and does not take much time to set up.
b. All in One SEO plugin:
The installation process is quite similar; we will need to download and install the All in One SEO plugin on WordPress.
Once the installation is done, click on the All in One SEO icon on the WordPress dashboard and click on General settings. What’s great about it is that they have a setup wizard, making it even easier for users to set up the plugin. It takes you through a step-by-step process to configure the plugin for your website. Once done, it will take you to the pretty clean dashboard having a simple interface.
Winner:
Both plugins are easy to set up and use. But the All in One SEO takes more points here, as it has a much-simplified setup process than Yoast’s setup process.
2. Day to day SEO tasks:
It includes optimizing each page, post, and piece of content you add to your website to boost your SEO score and improve your rankings.
a. Yoast SEO:
Yoast SEO has an inbuilt content analysis tool, which helps you optimize your site. To navigate to the content analysis tool, click on the Yoast SEO icon on the top right corner; you will find the Yoast SEO meta box; the Google Preview tab shows how your site’s title and description will look in search engines. Entering the focus keyword will allow the plugin to analyze your content for that particular keyword. The analysis is shown in the content analysis area, where Yoast SEO will suggest how you can improve your post’s SEO score.
b. All In One SEO:
All In One SEO provides a detailed, actionable score of your content called TruSEO. You will see the TruSEO score on the top right corner of your screen; clicking on it will expand the content analysis panel. What you can see is a score for each of your focus keywords. Clicking on the keyword will expand it, and you will be able to see actions you can take to improve that score. Also, one more highly useful feature you’ll notice is the Dynamic Tags. You can use these tags to add dynamic items to your SEO title and descriptions like current category, current year, current month, etc.
Apart from this, the All in One SEO plugin comes with a Site Analysis feature too. It gives you an overall score of your site’s SEO settings. You can also use the tool to compare your site with competitors using the Competitor Analysis tool. It’s a very handy tool to stay on top of your competition.
Winner:
After using and comparing the SEO plugins for day-to-day SEO activities, All in One SEO stands out as the clear winner.
3. E-commerce SEO Support:
Anyone who runs an eCommerce business understands the value of organic traffic. It results in direct sales without having to spend on marketing. SEO optimization helps your e-com store drive organic traffic. So it becomes important for an SEO plugin to be able to optimize for an eCommerce store. Let’s see a comparison between Yoast SEO and AIO SEO plugins.
a. Yoast SEO plugin:
Yoast SEO offers a separate plugin for websites using WooCommerce. It is very helpful as you can add product titles and descriptions just like you would for your posts and pages. It also creates a product category XML sitemap for your eCommerce store.
b. AIO SEO plugin:
It offers more robust eCommerce support compared to its competitors. As soon as you add a product, it correctly identifies it as a Product in schema markup without you having to do anything.
It also allows you to add more eCommerce schema data which helps your store grow. You can change the schema markup for each product and provide more rich details like brand, colors, manufacturer, and more.
Winner:
It’s difficult to choose between them, as both offer equally good SEO support for eCommerce websites. So it’s a tie in this category.
4. Pricing Comparison:
Both the plugins offer limited free access, but to take full advantage of all the features, one needs to upgrade to the paid version. Let’s take a close look at the pricing and the features provided by both the competitors.
a. Pricing for Yoast SEO
The Yoast SEO premium costs $89 for a single site, and it goes up as you add more sites. Each extension, like Video SEO, WooCommerce SEO, Local, and News, costs an additional $69 for a single site.
There’s also a subscription plan for $199 / year, including all extensions, but you can only use it on one website.
b. Pricing for All in One SEO
The pricing for AIO SEO is more flexible, with plans starting from $49/year for a single website.
There’s also one plan which offers the best value for your money costing $199/year, including all the features and addons for up to 10 websites.
Winner:
For pricing and value for your money, All in One SEO beats its competitor’s hands down.
Conclusion:
Both Yoast SEO and All in One SEO are good plugins; drawing a comparison between the two is not easy.
However, All in One SEO wins in terms of ease of use, better user experience, and more control over different features. On-site SEO Audit and TruSEO score features in All in One SEO give beginners an actionable plan to improve the content and boost their SEO.
And if you have more than one website, you’ll save a lot of money with All in One SEO.
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