If you’re looking for a way to improve your website’s visibility and generate more leads, then you should consider using PPC advertising. PPC is one of the most effective digital marketing strategies out there, and it can help you achieve a variety of different goals. Some of the most common reasons to use PPC ads include improving visibility, identifying new leads, bringing more traffic to your site, and increasing your conversions. However, setting up a successful PPC campaign is not easy – it takes time and effort to create a campaign that delivers results. In this article, we will learn about the steps you need to take to create a successful PPC campaign.
Optimize Your Website First
Before even starting a PPC campaign, it’s important to make sure that your website is optimized for conversions. Landing pages that work in harmony with your ads should be given top priority, as they will determine the success of your campaign. They are important because when prospects click on them, it means that the ad content sparked their interest and they want to learn more. However, if the hyperlink they click on, route them to an unconnected or vague page on your website, such as your homepage, then that individual will probably leave.
When running a PPC add for a specific product, your ad should direct them to a landing page specifically about that product with clear calls-to-action. For example if you are running an PPC ad for one free beauty product on buy of two then your landing page should have the same offer and clear buttons for “add to cart” or “buy now.”
In addition to making sure your website is visually appealing, you must also pay attention to the loading speed and navigation because if it’s difficult for customers to click through your ad and find what they’re looking for, then they will leave.
If you want your website to succeed, here are a few ways you can optimize it for conversions:
1. Make sure your website is mobile-friendly
2. Use clear and attractive design
3. Create compelling and relevant content
4. Improve page loading speed
5. Include calls-to-action on every page
6. Provide easy navigation for users to find what they’re looking for
7. Test different elements on your website to see what works best
You may also read our article on Why User Experience Is Key for Digital Marketing Success to know more about this.
Define your goals and target audience.
Before you even begin creating your PPC campaign, it’s important to define what you hope to achieve and who your target audience is. This will help guide the rest of the process and ensure that your campaign is focused on reaching those specific goals and targeting the right people.
Research Relevant Keywords.
One of the key components of a successful PPC campaign is identifying the right keywords to target. Use tools like Google Keyword Planner to research what people are searching for, and also analyze your competitors’ tactics to see what keywords they may be targeting. It is an important element of PPC as it determines and helps your ad to show up in search results.
Select a Bid Strategy
Depending on your budget, experience with PPC, and goals, you’ll want to select from one of several different bidding strategies. One of the first choices you’ll have to make is whether to use manual or automated bidding. If you don’t have experience with PPC, begin with manual bidding to avoid overspending, especially if your advertising budget is low. With manual settings, you’re able to set a limit on how much you’re willing to spend per click. If you go the manual route, you won’t be able to optimize your bids.
At the complete opposite end of the spectrum is automated bidding, which will lower the amount of time you’ll need to spend managing the campaign. The trade-off is that you might end up paying a bit more. If you want to get informed about the different AdWords strategies, Google is the best source. Depending on your desired outcome, you can choose from a variety of strategies. These could involve increasing conversions, becoming more visible, or generating traffic.
Set a Budget and Monitor Results
Once you’ve set your bid strategy, it’s time to set a budget for your campaign. Determine how much you’re willing to spend each day. The best part of PPC is that even if you are working on a low budget you can run a PPC ad.
You can calculate your budget by taking into account your target audience and average cost per click for the keywords you’re targeting. It’s important to regularly monitor the results of your campaign to see what’s working and make adjustments accordingly.
Monitor the results closely. It’s important to keep an eye on changes in cost and conversions, as well as make any necessary adjustments to ensure that you stay within budget and reach your goals.
Use Ad Extensions
Ad extensions can be a valuable tool in PPC campaigns, as they provide additional information about your business and give users a way to take immediate action. Some types of ad extensions include call extensions, location extensions, and review extensions. By including these in your ads, you can increase click-through-rate and improve the overall effectiveness of your campaign.
Create Compelling Ad Copy.
Once you are ready with your keywords and ad extensions, it’s time to write your ad copy. This is where you’ll want to highlight the unique value proposition of your product or service and entice potential customers to click on your ad. Use compelling language and incentives, such as discounts or limited-time offers, to grab their attention.
You should know the goal of the ad copy is to get potential customers to click through and visit your website, so make sure the language directs them to take action.
Use Negative Keywords.
In addition to targeting specific keywords, also consider adding negative keywords to your campaign. For example , if you’re a shoe retailer, you might add “free” as a negative keyword to avoid your ad showing up for people searching for free shoes. This can help improve the quality of traffic to your website and increase the likelihood of conversions.
Monitor your Campaign’s Performance.
Regularly analyze the performance of your PPC campaign and make adjustments as necessary. This could include changing your budget, targeting different keywords, or revising your ad copy.
Integrate with other Marketing Efforts.
Your PPC campaign should work in conjunction with your other marketing efforts, such as your social media strategy or email campaigns.
Keep up with Industry changes and updates.
The world of PPC advertising is constantly evolving, so make sure to stay up-to-date on any changes or updates to platforms like Google Ads. This will allow you to adapt and improve your campaign’s performance.
By following these tips, you can set up a successful PPC campaign that helps reach your goals and drive more qualified leads to your website. Remember to regularly monitor and adjust your strategy as needed for the best results.