Since the use of social media is such a strong trend in advertising nowadays, few enthusiasts are willing to believe that it has drawbacks. Research like Forrester’s Facebook Factor report shows that not only does it come with risks to using this social media platform, it is also difficult to measure the true value of Facebook ads.
Adding to that the frustrating aspect of being aware of changes in technology and monitoring and responding to user feedback on a daily basis, and many underfunded business owners feel it isn’t worth it when using social networks for advertising their brand.
Let’s have a look at several disadvantages of advertising your brand across social media platforms!
Why Should You NOT Advertise on Social-Media?
Here is a list of Seven reasons to consider before you decide to advertise your brand across several social media platforms.
1# Expensive & Time-Consuming
Social media advertising is a gradual process that requires a lot of consistency for the company to be known. In theory, this seems like an easy task. However, advertising on social media will take a lot of time and patience from the business owner, especially when it comes to social media management.
Not to mention that you will most likely need a good year to get immediate results, so if you want to speed up your ad campaigns, you can increase your social media ads. However, it comes at a hefty price. Social media advertising is a financial risk that you must be willing to accept.
2# Negative Feedback & Business Risks
As a commercial advertiser on social media, you take risks such as transferring some of the management and reputation of your brand to employees and customers. If any of these groups feel they have been treated unfairly, they can use their social media profiles to publicly file a complaint with your company.
This can discredit your brand. In addition, consumers can leave negative comments on their social media profiles, which can hurt your potential customers. However, if you delete comments, users might think that you are hiding something.
3# Low Return on Investment
Another negative aspect of social networking for businesses is the low ROI. The ROI on social media marketing is probably one of the lowest among online marketing strategies. You have to invest time, effort and money to make everything really work. If you are a social media lover, you should know this very well. If you don’t post or interact with your fans or people on a regular basis, you will notice that your follower count will start to decline. Only staunch fans remain on social networks.
Also, if your brand or business doesn’t know much about a certain group of people or places, no one really becomes your true fan, trust me. So, the formation of such an audience is very slow, unless it is very popular. This is why before you start social media marketing, you need to build some reputation and raise awareness of your brand and business. This way, you don’t have to chase people or increase your subscribers by chasing and following people in groups.
4# Risk of Security Breach
With the growth of technological progress, the number of hackers and other intruders are constantly growing. We are constantly told that our social media accounts, apps and websites are secure. However, they remain at risk of potential security breaches from such online hackers.
When these hackers access our social media accounts and channels, they can harm us. They will have the power to destroy our image and reputation. So, while this disadvantage is rare, the stakes are even higher for business owners.
5# Measurement of Results
Measuring your social media marketing efforts is much harder and difficult. This is precisely the disadvantage of social media marketing that many business owners will have to face. At any time, you have likes, comments, retweets and followers. On the other hand, you simply cannot determine for sure whether these aspects are really important to your efforts. Engagement and interactions are all over the place, and with that, you certainly can’t be sure about your brand awareness strategies.
Expert opinions vary based on monetary ‘Likes’ on Facebook or Twitter followers, neither of which provide real selling tips. It’s almost impossible to judge brand success and conversions in terms of referring to others. or determine how many contacted consumers have made a purchase or may do so in the future.
6# Constant User Engagement
Since social media content must always be relevant, you cannot just post an ad and assume that your work is done. You must keep updating your content and interacting with your audience. If you’re not ready to channel human resources into your social media ad campaign, your ad will seem boring and represent a company that’s out of reach.
Stay on top of posts and comments, especially negative content can quickly get out of hand.
On the other hand, if you are adept at handling negative comments and complaints, you have a good chance of converting a negative customer experience into a positive one.
7# Vulnerability to Misinformation
It’s no secret that social media is full of fake news and content. Let’s say you accidentally offended or upset a customer. This client can use the power of social media to spread rumours and blame you online. Users who fail to expose such misinformation can fall prey to this alarmed customer lie.
Throughout this process, social media advertising for customers can cost you leads and existing customers. As a result, misinformation can tarnish your reputation and your business on a massive scale.
The Bottom Line
No business in this world achieves success through social media marketing alone, and we can assure you that no successful business puts much emphasis on social media marketing.
Before you start social media advertising your brand, you should focus on building awareness and reputation. In our opinion, a social network is a tool used to monitor any brand, person or organization.